The UXDX Team

The people who put UXDX together

Our Team

We are a small but growing team of people who are passionate about helping companies improve their ways of working to build better products with happier teams.

  • Picture of Catherine Madden

    Catherine Madden

    Co-Founder and CEO

    Catherine organised some of the largest conferences in APAC before returning to Ireland and founding UXDX. With detailed knowledge on every aspect of conference production Catherine ensures that the events produced are always world class.

  • Picture of Rory Madden

    Rory Madden

    Co-Founder and CPO

    Having worked in large software projects, and seen first hand the ineffectiveness and inefficiencies that go along with them, Rory has spent the last decade helping companies to shift to empowered product teams. With a particular dislike for "It Depends", Rory is creating the UXDX Model to help companies shake faux agile and learn what's really needed for companies to transform and actually achieve better outcomes.

  • Picture of Jovi Pinon

    Jovi Pinon

    Director of Operations

    Jovi has been in events production for years and knows what it takes to execute a flawless event. With a keen eye for what really matters Jovi streamlines and automates all of the processes around the company.

  • Picture of Leonard Dumitru

    Leonard Dumitru

    Growth Partnerships Manager

    Leonard will be driving ways to grow existing products as well as champion new products that help our partners deliver on their goals.

  • Picture of Aida Sopi

    Aida Sopi

    Growth & Digital Marketing Lead

    I am a cross-functional multi-tasking crazy person. I will focus on the growth of the acquisition channels but also on retention by assuring that the product fits the market requirements. In order to do so, I will use marketing channels, A/B Testing, data analytics, user feedback, prioritization, optimization, engineering and automation. I have an entrepreneurial DNA and will always search to create a growth engine that is predictable, sustainable, repeatable and scalable.

Want to join the Team?Check out our open roles.