Marc Majers is an author and lead user experience researcher at Progressive Insurance. In addition to holding a master's degree in Information Architecture & Knowledge Management with an emphasis in User Experience Design, he is a certified usability analyst through Human Factors International and UX Certified from Nielsen Norman Group. His skills range from user research, interaction design, digital strategy, conversion rate optimization (CRO), and usability testing. He is a board member of UXPA Cleveland and Better World Day. More information can be found at http://marcm.com
How do you continually push an organization's products forward? The key to user experience is understanding your audience and stepping into your user's shoes. However, keeping the user's needs in mind while continually balancing them with business goals and technical constraints requires a deliberate mindset focused on achieving positive outcomes. In this session, discover how user-centered design and agile can work together using a specific way to organize user research that can minimize rework.
Join Marc Majers, author of the new book Make Your Customers Dance, to discuss techniques that can be applied to your product today that will make a big impact on team productivity.