Marc Majers is an author and lead user experience researcher at Progressive Insurance. In addition to holding a master's degree in Information Architecture & Knowledge Management with an emphasis in User Experience Design, he is a certified usability analyst through Human Factors International and UX Certified from Nielsen Norman Group. His skills range from user research, interaction design, digital strategy, conversion rate optimization (CRO), and usability testing. He is a board member of UXPA Cleveland and Better World Day. More information can be found at http://marcm.com
In order to bring tangible value to the user, regular insights must be delivered to internal teams that enable real-time decision-making. But how do you generate segmentation data and insights that clearly translates what the team needs to know about the user?
moderated by Jennifer Cardello, VP, Head of UX and Insights for Fidelity Insurance, our panelists will share how to best incorporate customer insights into the decision-making processes to continually measure and learn how actions impact customer behaviour and how they’ve embedded customer insights into their team to create a continuous learning culture.
When working in companies that use waterfall or the SAFe methodology how do you convince management on the value of UX? And how do you align it with the way that teams work? In their talk, Marc Majers, author of the new book Make Your Customers Dance, will discuss:
1. The value of UX
2. How to get stakeholders engaged
3. Shift from MVP's to MRP's (Market Ready Products)
4. Using a calculator to convince stakeholders of relative priorities