Kremena Pehlivanova

Kremena Pehlivanova

UX Manager, Colleague Experience

VMW

VMW

A creative problem solver who thrives on delivering effective and innovative user-centric experiences.

Past Talks

Enabling the Team
Main Stage

Colleague experience, or as it's still often called Employee experience, is an important component of the overall UX maturity of an organisation. Data shows investment in colleague experience has a significant impact on innovation, customer satisfaction, and revenue, so many companies are now realizing how great workplace experiences impact employees. By definition, Colleague Experience encapsulates what employees encounter and observe over the course of their tenure at a company. It is often viewed as an HR function only, however, CX could be every employee touchpoint with IT and technology, processes, physical experience, policies, and even interactions with other employees.

Delivering UX for internal tools and systems however can be a challenge. Complex company ecosystems and business processes require holistic view and approaches, in combination with effective frameworks and strategies that help streamline and increase impact of CX within organizations.

Kremena Pehlivanova
Kremena Pehlivanova

UX Manager, Colleague Experience

VMW

VMW