AJ is a UX Researcher at Ocado Group who loves a good challenge especially when it comes to research. His UX research journey has taken him from trying to run a diary study about grocery shopping just as Covid lockdowns started across the world, through researching development tooling with no UI at all, to now, where he has the exciting opportunity to research the usability of hardware that doesn't exist yet. Still, it means there's never a dull day and as long as at the end of it there's good quality data that helps us be confident we're building an awesome product then he's happy.
Valuable data is being collected every day by team members across the organisation. However data is only as good as how easy it is to consume. In this panel we will discuss the ways that teams are managing the storage of research data, how it is synthesised, how it is distributed so everyone can access and how data privacy concerns are addressed.
In UX we always say, if only we were involved earlier in the process, but what happens when you get your wish and you end having to research a physical product that doesn't exist yet.
In this case study talk about grocery delivery by an autonomous vehicle AJ King will explore:
1. How to usability test with no product
2. How to use research to achieve Agile hardware development
3. How to marry up hardware needs and customer expectations
4. How to get everyone thinking about the customer as early as possible.