About UXDX

Our mission, the challenges, how we approach it and how we measure success.

Projects damage software products

Projects were the most efficient way of working when change was low.
Change is constant today, so in order to manage this, we need to adopt product teams.

of features fail to deliver value
more time spent on rework
of people have their hands tied


The challenges moving to Product Teams

UXDX’s mission is to share learnings and solutions to challenges faced when moving from centralised projects to de-centralised product teams.

Moving in the right direction
Telling your team exactly what to build ensures that they are heading in the same direction, even if it’s wrong! But how can we ensure that teams will build the right thing if they are given autonomy?
Scaling efficiently
Individual teams can move fast, we want to avoid teams re-inventing the wheel every time a familiar issue is encountered. How do teams get the benefits of shared knowledge without the limitations of top-down rigid rules and procedures?

Our Approach

How we make change happen

Our mission is to effect change, so we design everything with the view of helping people to deliver real change in their organisations.

It's all about the people

Building high-quality products are hard, but building the team and way of working behind the product can be even harder.

T-shaped people
There are conferences that focus solely on Product, UX, Design or Dev, but software can't be built in silos. We need to break down the barriers between silos to help people get a system's view of software delivery. Titles become less important on product teams as everyone works together.
UXDX community
The world is full of experienced beginners. People who have spent a lot of time doing something but never mastered their craft. In order to master the craft, they must work closely with other experienced practitioners to help share insights and knowledge. The UXDX community, through regular local events and online meetups, is a way for teams to expand, grow, learn and network.

The latest tools and practices

UXDX brings together speakers from leading companies worldwide to share their experiences and learning of how they are moving to product teams.

Case study examples
The theory is great, but you need tangible examples when pitching to change your organisation. We ask our speakers to share the processes they are following, the challenges they encountered, how they overcame them and the benefits they are now achieving.
A framework for change
Everything in an organisation is connected. So when you try to make a small change in one area it can have ripple effects in other areas. This is often enough to shut down your experiment and progress. We're developing a framework, based on the learning from over 300 case studies, to help people tackle this challenge.
A person a a whiteboard with a diagram of a process flow

A better way to build products

There are challenges shifting from Projects to Products.
Our conferences are designed to help teams address these challenges.


6 - 8 Oct 2021

  • 50+ speakers

  • 8 workshops

  • 2,000 attendees


30 - 31 Mar 2022

  • 25+ speakers

  • 5 workshops

  • 1000 attendees


22 - 24 Jun 2022

  • 25+ speakers

  • 5 workshops

  • 800 attendees