Yvonne So

Yvonne So — Product Design Lead at Target. Talks and sessions delivered at UXDX.

Yvonne So

Product Design Lead

Yvonne So is a product design leader known for building high performing teams and turning ambitious growth strategies into customer experiences that drive discovery, engagement, and conversion. She has led design across major consumer platforms including Target, Walmart, Meta, and Intuit, spanning 0 to 1 products, experimentation, monetisation, and service design at scale. Grounded in craft and customer empathy, she focuses on growing people, shaping culture, and delivering clear vision through strong design direction.

Past talks

1 talk · 1 event

2019

UXDX EuropeOct 2019

Engineering A Design Culture

Are process and culture interdependent on each other? What do engineers do differently that non-engineers can benefit from? How can we ensure we maintain passion and creativity while working among larger teams and organizations? This session will dive into unique op-mechs and collaboration methods to foster team culture, increase engagement, improve productivity, and help create more empathy between designers and developers.

Yvonne So