Mihaela Drăghici is a product leader with 15 years of experience building global B2B and B2C products across industries including education, e-commerce, affiliate marketing, and automotive.
She has led cross-functional product teams and launched digital products, working closely with engineering, design, business, and executive stakeholders in complex organisations.
In these environments, she observed a recurring pattern: product teams rarely fail because of strategy or talent. They fail because people across functions interpret the work differently.
She challenges a common assumption: that alignment is a process problem. In reality, it’s a language problem.
Drawing on her education in linguistics and her experience leading cross-functional product teams, she focuses on making this invisible layer visible: surfacing assumptions, aligning meaning, and building the shared language that enables teams to move faster and make better product decisions.
Past Talks
29 May 2026
As we wrap up the event, we will summarise the key takeaways and insights from the sessions, ensuring you leave with a clear understanding of the actionable strategies discussed.
29 May 2026
AI is changing the scale of personalisation. Products can now infer needs, predict behaviour, recommend the next action and sometimes pre-empt what a customer may want before they have asked for it. But the same capability that feels helpful in one moment can feel intrusive in another.
In this session moderated by Mihaela Draghici, Pallavi Modi and Sam Bradley explore the leadership judgement required to make AI-driven personalisation feel like a service, not surveillance.
The discussion moves beyond how much data a company can collect, and focuses instead on how products behave with the data they have. When does relevance build trust? When does it cross the line into manipulation? How should teams think about context, timing, consent, explanation and data provenance, especially when customer money, identity or long-term brand trust are involved?
Together, Pallavi and Sam will unpack where personalisation genuinely helps customers, where teams should deliberately hold back, and what product leaders should ask before scaling AI-enabled experiences.
29 May 2026
Lisbon Ambassador, Mihaela Draghici, opens the stage for day two's activities.