Mihaela Draghici

Mihaela Draghici

Product Manager

Volkswagen Digital Solutions

Volkswagen Digital Solutions

Mihaela has over 12 years’ international experience in product management and digital marketing for B2C and B2B products for automotive, affiliate marketing, e-commerce and education.
Over the years, Mihaela worked closely with engineering teams (in-house and offshore), UX designers, localisation specialists, researchers, content writers as well as business stakeholders in various regions across the world. Her 1st goal is customer success and she is achieving this by empowering her teams and collaborators to deliver innovative products.
Mihaela is currently working as a Product Manager for Volkswagen Digital Solutions, in Lisbon, where she is responsible for managing products throughout the entire product life-cycle.

Upcoming Talks

UXDX EMEA 2022

12 October 2022

Product Direction

There are a number of ways technology companies scale fast. Scaleups that acquire other companies achieve their goals faster than those who grow organically, however they have mammoth culture, team and product integration complexities. Those who have grown organically, that culture and process that helped define their launch can be one of the hardest things to scale. Leaders of these companies are under pressure to determine which elements are worth preserving, how they align with the forward-looking business strategy, and how to define and foster that's ideal as the organization expands and integrates new people into the ranks.

  • Integration of acquisition: How you bring that into your portfolio
  • How do you manage that coupled with organic growth
  • Balancing short and long-term vision
Alan Hicks
Alan Hicks

CTO

Manna Drone Delivery

Manna Drone Delivery
 
Nicholas Goubert
Nicholas Goubert

Chief Product Officer

Utopia

Utopia
 
Robbie Tilleard
Robbie Tilleard

Product Director

Multiverse

Multiverse
 
Mihaela Draghici
Mihaela Draghici

Product Manager

Volkswagen Digital Solutions

Volkswagen Digital Solutions
 

Past Talks

Product Direction

We’ve heard them all - Double Diamond, Basecamp Cycles, Intercom Product Management, Lean Canvas, Scrum, the list goes on. But what does frameworks mean for the individual person; the team; for the organisation? This panel will discuss the value of “trendy” vs valuable long-term approaches for when it comes to framework implementation and ongoing management including;

  • How individuals can adapt to the new frameworks seamlessly
  • Adapting the team, processes and company culture
  • One size does not fit all - how to prepare accordingly
  • Challenges to look out for
Tristan Charvillat
Tristan Charvillat

VP, Design & Customer Engagement

BlaBlaCar

BlaBlaCar
 
Leonard Kongshavn
Leonard Kongshavn

Global Product Lead

Google

Google
 
Mihaela Draghici
Mihaela Draghici

Product Manager

Volkswagen Digital Solutions

Volkswagen Digital Solutions
 
Chantal Botana
Chantal Botana

VP Product, Consumer Experience

Mews

Mews
 

Shifting from a requirements approach to an outcomes approach is a difficult task. Equally how do you get developers to own the experience?
The role of a product manager isn’t to dictate the requirements but often the product manager is the person to decide. How do you encourage developers to take more ownership of the outcomes and not wait for requirements? How can developers be more involved in discovery and shaping the product?
Moderated by Sudev Balakrishnan, CPO for Stash, join the conversation, share your insights and probe the speakers on the elements of their talks that left you wanting more.

Sudev Balakrishnan
Sudev Balakrishnan

Chief Product Officer

Stash

Stash
 
Flavia Neves
Flavia Neves

Director of Product Management

Spotify

Spotify
 
Mihaela Draghici
Mihaela Draghici

Product Manager

Volkswagen Digital Solutions

Volkswagen Digital Solutions
 
Cian Mac Mahon
Cian Mac Mahon

Tech Lead

HubSpot

HubSpot
 
Enabling the Team

As Product Managers, we need to ensure we're building great products to satisfy a user need or solve a problem.
For this, we need to understand our users and stakeholders, make sense of data, understand tech and business implications, communicate and translate information across different teams.
We need to speak the ‘right language’ in order to be successful PMs. But what does it mean?
On one hand, through working on global products and platforms, as part of multicultural teams, I learned I was at an advantage for being multilingual. I was able to understand our users and align with them, be the voice of our users towards my teams and stakeholders, and ensure our products were of quality across different regions.
On the other hand, as PMs, we’re the connectors between different people and roles: users, designers, senior management, engineers, data scientists and they each communicate differently.
My talk covers contexts in which PMs need to speak different languages, with practical examples, spiced with a few 'no-nos' and suggestions on how to adapt our language depending on the groups we’re interacting with.
We’ll understand what 'speaking the right language' means for a PM and that it can be a 'make or break' our products.

Mihaela Draghici
Mihaela Draghici

Product Manager

Volkswagen Digital Solutions

Volkswagen Digital Solutions