Mihaela has over 12 years’ international experience in product management and digital marketing for B2C and B2B products for automotive, affiliate marketing, e-commerce and education.
Over the years, Mihaela worked closely with engineering teams (in-house and offshore), UX designers, localisation specialists, researchers, content writers as well as business stakeholders in various regions across the world. Her 1st goal is customer success and she is achieving this by empowering her teams and collaborators to deliver innovative products.
Mihaela is currently working as a Product Manager for Volkswagen Digital Solutions, in Lisbon, where she is responsible for managing products throughout the entire product life-cycle.
Past Talks
12 October 2022
There are a number of ways technology companies scale fast. Scaleups that acquire other companies achieve their goals faster than those who grow organically, however they have mammoth culture, team and product integration complexities. Those who have grown organically, that culture and process that helped define their launch can be one of the hardest things to scale. Leaders of these companies are under pressure to determine which elements are worth preserving, how they align with the forward-looking business strategy, and how to define and foster that's ideal as the organization expands and integrates new people into the ranks.
- Integration of acquisition: How you bring that into your portfolio
- How do you manage that coupled with organic growth
- Balancing short and long-term vision
8 October 2021
We’ve heard them all - Double Diamond, Basecamp Cycles, Intercom Product Management, Lean Canvas, Scrum, the list goes on. But what does frameworks mean for the individual person; the team; for the organisation? This panel will discuss the value of “trendy” vs valuable long-term approaches for when it comes to framework implementation and ongoing management including;
- How individuals can adapt to the new frameworks seamlessly
- Adapting the team, processes and company culture
- One size does not fit all - how to prepare accordingly
- Challenges to look out for
8 October 2020
Shifting from a requirements approach to an outcomes approach is a difficult task. Equally how do you get developers to own the experience?
The role of a product manager isn’t to dictate the requirements but often the product manager is the person to decide. How do you encourage developers to take more ownership of the outcomes and not wait for requirements? How can developers be more involved in discovery and shaping the product?
Moderated by Sudev Balakrishnan, CPO for Stash, join the conversation, share your insights and probe the speakers on the elements of their talks that left you wanting more.
