Ryan Leffel

Ryan Leffel

Head of Design

Priceline

Priceline

Ryan’s inherent passion for finding elegant solutions to complex organizational and design challenges led him to earn a Master’s degree in Interactive Design from the Interactive Telecommunications Program (ITP) at the Tisch School of the Arts at New York University. After earning his degree at NYU, Ryan took on lead user experience roles at companies including R/GA, Yahoo!, Corra, Pearson and Priceline.

Ryan is currently the Head of Design at Priceline where he oversees design and research for web, mWeb and app.

With extensive experience in UX, design leadership, user research, digital and multi-channel strategy, Ryan excels at ensuring business objectives and user needs are being met with ease.

Past Talks

Continuous Discovery

In order to bring tangible value to the user, regular insights must be delivered to internal teams that enable real-time decision-making. But how do you generate segmentation data and insights that clearly translates what the team needs to know about the user?
moderated by Jennifer Cardello, VP, Head of UX and Insights for Fidelity Insurance, our panelists will share how to best incorporate customer insights into the decision-making processes to continually measure and learn how actions impact customer behaviour and how they’ve embedded customer insights into their team to create a continuous learning culture.

Jennifer Cardello
Jennifer Cardello

VP of UX Research

Fidelity Investments

Fidelity Investments
 
Ryan Leffel
Ryan Leffel

Head of Design

Priceline

Priceline
 
Marc Majers
Marc Majers

UX Lead

Progressive Insurance

Progressive Insurance
 
Subhasree Chatterjee
Subhasree Chatterjee

Lead Data Analyst

LexisNexis

LexisNexis
 
Product Direction

Design is more complicated today than ever. The truth is, this is only the beginning. From an array of screen sizes, numerous channels, and choice overload, we have a lot to think about, all while considering a consumer mindset that expects simplicity on demand.
In this talk, Ryan will uncover how his team at Priceline has needed to uncover insights from their users to be able to shift their approaches when designing their products to ensure winning experiences. He will touch on:

  • What current design trends are we seeing and what are the challenges associated with them?
  • How do you gather your data and insights from your users and what is the best way to prioritise these insights?
  • How do you test your designs?
  • What advice Ryan has for product designers/product teams to look out for when designing products?
  • What he sees in the future for product design?
Ryan Leffel
Ryan Leffel

Head of Design

Priceline

Priceline