Xuan Zheng

Xuan Zheng — Sr. Researcher at Instacart. Talks and sessions delivered at UXDX.

Xuan Zheng

Sr. Researcher

Xuan is currently a Senior Researcher at Instacart working on Instacart Ads based out of the Seattle area. Before Instacart, she worked on TikTok Creator Marketplace and Yelp for Business products. Prior to that, Xuan went to Penn State and received her Ph.D. degree in Industrial Engineering (Human Factors). She is passionate about generating new knowledge and reimagining how people interact with technology.

Past talks

2 talks · 2 events

2025

UXDX Community: SeattleDec 2025

Talk

Practical Eye Tracking for Product Teams

What do people really look at before they decide to act? Xuan Zheng breaks down eye tracking methods that reveal attention, comprehension, and friction in complex experiences. Learn how to scope the right questions and convert gaze data into changes that ship.

Xuan Zheng

2024

UXDX Community: AI for UX Research & Digital Design's Foundational RootsJun 2024

How to Use Generative AI to Find Research Insights Faster

Despite the existence of dedicated research repositories, companies often face challenges in efficiently accessing insights, leading to tedious and time-consuming interactions with researchers. Discover how the commercialization of generative AI empowers automation, streamlining processes and significantly boosting the discoverability of vital research insights. Xuan will share best practices and highlight pitfalls to avoid, providing clear directions for harnessing the full potential of this transformative technology in the product design and development processes.

Xuan Zheng