
Xuan is currently a Senior Researcher at Instacart working on Instacart Ads based out of the Seattle area. Before Instacart, she worked on TikTok Creator Marketplace and Yelp for Business products. Prior to that, Xuan went to Penn State and received her Ph.D. degree in Industrial Engineering (Human Factors). She is passionate about generating new knowledge and reimagining how people interact with technology.
Upcoming Talks
UXDX Community: Seattle: Return to Human: How Intention and Connection Drive Modern Strategy 2026
29 May 2026
Enjoy a warm welcome and an overview of the agenda with your gracious hosts and Docusign



Past Talks
Despite the existence of dedicated research repositories, companies often face challenges in efficiently accessing insights, leading to tedious and time-consuming interactions with researchers. Discover how the commercialization of generative AI empowers automation, streamlining processes and significantly boosting the discoverability of vital research insights. Xuan will share best practices and highlight pitfalls to avoid, providing clear directions for harnessing the full potential of this transformative technology in the product design and development processes.

