Agenda
UXDX USA 2022 agenda — talks, workshops, panels and more from leaders sharing how they deliver better products.
Mon23 May
The design-to-development stage often is a major source of friction in even the most mature of product teams. Stemming that traditionally, designers and developers perform different tasks when it comes to product development. But what happens when friction is reduced and design handovers are successful?
All great products start with a great team; and building a high performing team functions at its best through effective communication. In this talk, Mamuna will breakdown her communication strategies when it comes to introducing change within her HP teams. She will touch on: - The importance of focusing on the Why' (addressing the problem, change and implications) - Creating a clear plan and rollout - Understanding that everyone reacts differently; and - How to give and receive feedback
From recruitment through to synthesis and insights, a lot of effort goes into the research process—but what happens next? If insights don’t stick with stakeholders, the overall impact of research is dramatically reduced.
Building new products is hard and relies on the lean approach of fast experimentation and learning from failures. This is great in consumer products but how can you do this when working on mission critical solutions that can never be allowed to fail? What if you’re building tools for industries where people’s lives are put at risk if your product doesn’t work correctly the first time? In this session Tom will talk through the challenges that the team at PlanGrid faced when launching a new product where failure isn't an option. Learn how a lean cross-functional team explored, built and started to earn multi-million dollars in revenue in a matter of months
Building teams is difficult for any leader and even harder when the product experiences high growth in a short time. In this session, Betina will share tactics she has used to grow her team in tandem with their product for maximum benefit. She will talk strategies to: - Empower Teams With A Unified Vision With Targeted Goals; - Find The Balance Between Autonomy & Alignment While Keeping Forward Momentum For The Team; - The Challenges & Learnings She Has Encountered Throughout This Journey and - What The Future For The Peloton Product Team Looks Like
While often tackled separately, security and privacy are two sides of the same coin and offer external implications for the company and internal complexities which leaves it as one of the biggest challenges facing tech teams today. Frederic will give key insights on how Dashlane think as an organization about privacy and how internal decisions have translated to how it is delivered to the customer. Federic will provide scenarios on how privacy and security are reflected in the technical stack.
Measuring design experience and design quality is not easy, but as design's role becomes more blended with technology and business results, the tactical ability to build design's database of measurability is crucial. Here, I would like to present practical, data-based frameworks that provide a differentiation in measuring subjective versus objective aspects of user experience at scale. Design leaders must prepare for the next frontier of maturity in scaling design teams, and data is part of that adventure.
Consistency in design is difficult, made more difficult when your design system supports several brands within different markets. So how did the team in KAYAK achieve this with a lean design team. Follow Aleks and her teams journey as they built their design systems that services multiple global brands. She will touch on their learnings on: - How they adapted and restructured the design system to support their current needs; - Why a component based design system helped them best create consistent designs for multiple brands - How to avoid bottlenecks when knowledge sharing by establishing the Ambassador System; and - Any future improvement she envisages for the team.
Designing for love comes with unique challenges; like how to help users assess chemistry through a screen or how to be more transparent in dating (rather than ghost).
In the highly regulated, rigorous and mature business of pharmaceuticals, Erin created the first-ever design team to establish a user-centered design culture. In this session, Erin will talk through the journey of the design team at Charles River Laboratories they rapidly built and released their MVP in conjunction with building their design systems, through: - Redesigning their internal & client facing platforms and democratising UX; - The biweekly research over-the-shoulders her team conducts with the overall product team; - How they team were able to scale this and; - Any future improvements she foresees.
This talk focuses on the evolution of ServiceNow’s platform by following VP Troy Azmoon’s journey from early days of an IT ticketing system to a world-class, comprehensive platform for enterprise workflow products. As the platform evolved, so did Troy – overcoming challenges as he and his team resolutely focused on understanding and then solving the complex problem of creating a unified platform experience at scale across an inherently chaotic, technical, and complex enterprise software environment.
Open source code makes up 90% of most codebases. How do you know if you can trust your open source dependencies? It is critical to manage your dependencies effectively to reduce risk, but most teams have an ad-hoc process where any developer can introduce dependencies leaving organizations open to risk from malicious dependencies. Software supply chain attacks have exploded over the past 12 months and they’re only accelerating in 2022 and beyond. We’ll dive into examples of recent supply chain attacks and what concrete steps you can take to protect your team from this emerging threat.
With years of experience with design systems, Donnie's role as an architect is to be able to interpret the designer's vision. However a challenge he has often encountered is the limitations of their designs which are often based on designing on a grid. So is the future of design gridless? In this session, Donnie will talk through examples of gridless design best practices that aim to strengthen inclusivity in your product designs and design systems.. You will walk away learning: - What the limitations are with designing on the grid but also why this is the current norms; - How you can start implementing this methodology to your current design systems; and - Why gridless design is the designing for the future of your products
In this session, you’ll learn how leading organizations are rethinking their strategies for driving customer-centricity and empathy throughout their organization. Everything has changed in the past 2 years, and leading organizations are recognizing that in times like these, it’s more important than ever for design, product and marketing teams to understand people's experiences to drive more informed business decisions. This session will provide actionable insights that can help you scale customer empathy across your teams, including: 1\. Tactics for minimizing the work and administration for engaging respondents 2\. Tools and systems that maximize gaining in-depth insights 3\. Real-world examples of the results from implementing these tactics, tools and systems
UX embodies a multitude of disciplines from research to development each with their own processes and goals. Take a closer look at the relationship between the research and design of products through project examples, hand-off expectations, business challenges, and end-user experiences to better understand how research insights and findings impact and inform the design of a product.
Mon23 May
In our workshop we’ll start off with a working session on organizational goals. We’ll focus on how to create good OKRs and where they sit in the organisational strategy but will be widely applicable to most organizational goal setting. We’ll then move into developing practical knowledge on how to prioritize against OKR initiatives with a few different prioritisation frameworks. Our workshops are designed to mix best practices with how orgs tend to actually function so expect to be able to put learning into practice right away. Key takeaways: - How to kick start the creation of good OKRs, - How to prioritize initiatives, projects & tasks
The design-to-development stage often is a major source of friction in even the most mature of product teams. Stemming that traditionally, designers and developers perform different tasks when it comes to product development. But what happens when friction is reduced and design handovers are successful?
All great products start with a great team; and building a high performing team functions at its best through effective communication. In this talk, Mamuna will breakdown her communication strategies when it comes to introducing change within her HP teams. She will touch on: - The importance of focusing on the Why' (addressing the problem, change and implications) - Creating a clear plan and rollout - Understanding that everyone reacts differently; and - How to give and receive feedback
From recruitment through to synthesis and insights, a lot of effort goes into the research process—but what happens next? If insights don’t stick with stakeholders, the overall impact of research is dramatically reduced.
Building new products is hard and relies on the lean approach of fast experimentation and learning from failures. This is great in consumer products but how can you do this when working on mission critical solutions that can never be allowed to fail? What if you’re building tools for industries where people’s lives are put at risk if your product doesn’t work correctly the first time? In this session Tom will talk through the challenges that the team at PlanGrid faced when launching a new product where failure isn't an option. Learn how a lean cross-functional team explored, built and started to earn multi-million dollars in revenue in a matter of months
Building teams is difficult for any leader and even harder when the product experiences high growth in a short time. In this session, Betina will share tactics she has used to grow her team in tandem with their product for maximum benefit. She will talk strategies to: - Empower Teams With A Unified Vision With Targeted Goals; - Find The Balance Between Autonomy & Alignment While Keeping Forward Momentum For The Team; - The Challenges & Learnings She Has Encountered Throughout This Journey and - What The Future For The Peloton Product Team Looks Like
While often tackled separately, security and privacy are two sides of the same coin and offer external implications for the company and internal complexities which leaves it as one of the biggest challenges facing tech teams today. Frederic will give key insights on how Dashlane think as an organization about privacy and how internal decisions have translated to how it is delivered to the customer. Federic will provide scenarios on how privacy and security are reflected in the technical stack.
Measuring design experience and design quality is not easy, but as design's role becomes more blended with technology and business results, the tactical ability to build design's database of measurability is crucial. Here, I would like to present practical, data-based frameworks that provide a differentiation in measuring subjective versus objective aspects of user experience at scale. Design leaders must prepare for the next frontier of maturity in scaling design teams, and data is part of that adventure.
Consistency in design is difficult, made more difficult when your design system supports several brands within different markets. So how did the team in KAYAK achieve this with a lean design team. Follow Aleks and her teams journey as they built their design systems that services multiple global brands. She will touch on their learnings on: - How they adapted and restructured the design system to support their current needs; - Why a component based design system helped them best create consistent designs for multiple brands - How to avoid bottlenecks when knowledge sharing by establishing the Ambassador System; and - Any future improvement she envisages for the team.
Designing for love comes with unique challenges; like how to help users assess chemistry through a screen or how to be more transparent in dating (rather than ghost).
In the highly regulated, rigorous and mature business of pharmaceuticals, Erin created the first-ever design team to establish a user-centered design culture. In this session, Erin will talk through the journey of the design team at Charles River Laboratories they rapidly built and released their MVP in conjunction with building their design systems, through: - Redesigning their internal & client facing platforms and democratising UX; - The biweekly research over-the-shoulders her team conducts with the overall product team; - How they team were able to scale this and; - Any future improvements she foresees.
This talk focuses on the evolution of ServiceNow’s platform by following VP Troy Azmoon’s journey from early days of an IT ticketing system to a world-class, comprehensive platform for enterprise workflow products. As the platform evolved, so did Troy – overcoming challenges as he and his team resolutely focused on understanding and then solving the complex problem of creating a unified platform experience at scale across an inherently chaotic, technical, and complex enterprise software environment.
Open source code makes up 90% of most codebases. How do you know if you can trust your open source dependencies? It is critical to manage your dependencies effectively to reduce risk, but most teams have an ad-hoc process where any developer can introduce dependencies leaving organizations open to risk from malicious dependencies. Software supply chain attacks have exploded over the past 12 months and they’re only accelerating in 2022 and beyond. We’ll dive into examples of recent supply chain attacks and what concrete steps you can take to protect your team from this emerging threat.
With years of experience with design systems, Donnie's role as an architect is to be able to interpret the designer's vision. However a challenge he has often encountered is the limitations of their designs which are often based on designing on a grid. So is the future of design gridless? In this session, Donnie will talk through examples of gridless design best practices that aim to strengthen inclusivity in your product designs and design systems.. You will walk away learning: - What the limitations are with designing on the grid but also why this is the current norms; - How you can start implementing this methodology to your current design systems; and - Why gridless design is the designing for the future of your products
In this session, you’ll learn how leading organizations are rethinking their strategies for driving customer-centricity and empathy throughout their organization. Everything has changed in the past 2 years, and leading organizations are recognizing that in times like these, it’s more important than ever for design, product and marketing teams to understand people's experiences to drive more informed business decisions. This session will provide actionable insights that can help you scale customer empathy across your teams, including: 1\. Tactics for minimizing the work and administration for engaging respondents 2\. Tools and systems that maximize gaining in-depth insights 3\. Real-world examples of the results from implementing these tactics, tools and systems
UX embodies a multitude of disciplines from research to development each with their own processes and goals. Take a closer look at the relationship between the research and design of products through project examples, hand-off expectations, business challenges, and end-user experiences to better understand how research insights and findings impact and inform the design of a product.
In our workshop we’ll start off with a working session on organizational goals. We’ll focus on how to create good OKRs and where they sit in the organisational strategy but will be widely applicable to most organizational goal setting. We’ll then move into developing practical knowledge on how to prioritize against OKR initiatives with a few different prioritisation frameworks. Our workshops are designed to mix best practices with how orgs tend to actually function so expect to be able to put learning into practice right away. Key takeaways: - How to kick start the creation of good OKRs, - How to prioritize initiatives, projects & tasks
Tue24 May
Tue24 May
Tue24 May
Tue24 May
Tue24 May
Tue24 May
Tue24 May
Tue24 May
Wed25 May
Wed25 May
Wed25 May
Wed25 May
Wed25 May
Wed25 May
Wed25 May
Thu26 May
A design sprint is a 5-day process invented at Google by Jake Knapp and UX specialists that uses design thinking for validating ideas and tackling business problems, guiding teams through a design-thinking-based process to uncover insights, prototype an idea, and test it with users. The process aims to help teams to clearly define goals, validate assumptions and decide on a product roadmap item before starting development. Many organizations have based their own design thinking process from Stanford's design thinking method or using Google and Jake Knapp’s 5-day process from the book “Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days”. But 5-day design sprints have had its challenges during the pandemic including the ability to conduct a remote design sprint using the same process effectively, loss of productive time and the ability to collaborate with multiple stakeholders in one room.
Do you ever feel like you are going in circles trying to convince management to adopt a new tool or technique? While everyone says they are looking to make things more efficient this means different things to different people.
Research teams often need to deliver meaningful insights, fast. How do you conduct impactful user research in a short period of time? Rapid research is powered by thoughtfully planned iterative research sprints with your target user profiles. Using case studies as practical examples, Joanne and Toni will walk you through how to plan and conduct a rapid research program using two specific methodologies; Screenshot Click Tests and Unmoderated Usability Tests (for prototypes and live sites) versus light interviews. This highly interactive workshop will provide you with the tools you need to put into practice thoroughly planned, insightful research to kick off your rapid research program. If it’s part of your job to ensure your product team gets the insights they need to make design and development decisions fast, then this is the workshop for you. Joanne and Toni will show how you can; - Turn around research in one week – and at scale - what tools, people, and processes you need - Focus on customer profiles with the greatest return on insight - Establish strong templates and briefing guidelines
Thu26 May
Most user personas and journey maps are dead shortly after arrival and are quickly forgotten amongst other organizational priorities. During this hands-on session, we will work together to form a new strategy to help you to revitalize existing personas and be able to birth new stronger, and healthier personas and journeys. We will first do a post-mortem on our persona called Sally to determine her early causes of death and examine the failings of her journey. You will learn how to diagnose, design, track, socialize, and effectively govern your personas and journey maps through a set of guided activities. Attendees can either use their existing "sick" personas and journeys or work with our persona Sally during the session.
"Everything is priority 1! It just won't work without everything... We've all been there with demanding stakeholders and a complex product. But the good news is that there is always a way to break down complexity - it just requires a new way of looking at things. In this workshops we will: 1\. Define complex problems and why breaking them down is hard 2\. Cover a framework for breaking down products 3\. Take an example problem from idea to iterations 4\. Focus on the importance of multiple solutions - don't get locked in early"
Have you ever felt like your mind is playing tricks on you? It's not Professor X controlling your mind; it's **cognitive bias.** For example, you're more likely to remember that sentence because of many biases: - Bizarreness Effect - Odd things are easier to remember. How many people reference mind control in their workshop abstract? Not enough. - Isolation effect: An item that sticks out is more likely to be remembered than other items. **Boom.** - & many more Simply put, these cognitive biases have formed over time to save our brains time and energy. While they can be very helpful, these cognitive biases also affect our designs, for good and for evil. But never fear, the first step to solving the problem is becoming aware of them! In this workshop, you will: - Learn the basics of cognitive bias & how to identify their influence in design - Apply this knowledge by creating the most evil product EVER - Open discussion on how we can channel the power of cognitive bias for good Jump on the bandwagon and join us for an insightful workshop experience! You don't want to miss out now, do you?
A design sprint is a 5-day process invented at Google by Jake Knapp and UX specialists that uses design thinking for validating ideas and tackling business problems, guiding teams through a design-thinking-based process to uncover insights, prototype an idea, and test it with users. The process aims to help teams to clearly define goals, validate assumptions and decide on a product roadmap item before starting development. Many organizations have based their own design thinking process from Stanford's design thinking method or using Google and Jake Knapp’s 5-day process from the book “Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days”. But 5-day design sprints have had its challenges during the pandemic including the ability to conduct a remote design sprint using the same process effectively, loss of productive time and the ability to collaborate with multiple stakeholders in one room.
Do you ever feel like you are going in circles trying to convince management to adopt a new tool or technique? While everyone says they are looking to make things more efficient this means different things to different people.
Research teams often need to deliver meaningful insights, fast. How do you conduct impactful user research in a short period of time? Rapid research is powered by thoughtfully planned iterative research sprints with your target user profiles. Using case studies as practical examples, Joanne and Toni will walk you through how to plan and conduct a rapid research program using two specific methodologies; Screenshot Click Tests and Unmoderated Usability Tests (for prototypes and live sites) versus light interviews. This highly interactive workshop will provide you with the tools you need to put into practice thoroughly planned, insightful research to kick off your rapid research program. If it’s part of your job to ensure your product team gets the insights they need to make design and development decisions fast, then this is the workshop for you. Joanne and Toni will show how you can; - Turn around research in one week – and at scale - what tools, people, and processes you need - Focus on customer profiles with the greatest return on insight - Establish strong templates and briefing guidelines
Most user personas and journey maps are dead shortly after arrival and are quickly forgotten amongst other organizational priorities. During this hands-on session, we will work together to form a new strategy to help you to revitalize existing personas and be able to birth new stronger, and healthier personas and journeys. We will first do a post-mortem on our persona called Sally to determine her early causes of death and examine the failings of her journey. You will learn how to diagnose, design, track, socialize, and effectively govern your personas and journey maps through a set of guided activities. Attendees can either use their existing "sick" personas and journeys or work with our persona Sally during the session.
"Everything is priority 1! It just won't work without everything... We've all been there with demanding stakeholders and a complex product. But the good news is that there is always a way to break down complexity - it just requires a new way of looking at things. In this workshops we will: 1\. Define complex problems and why breaking them down is hard 2\. Cover a framework for breaking down products 3\. Take an example problem from idea to iterations 4\. Focus on the importance of multiple solutions - don't get locked in early"
Have you ever felt like your mind is playing tricks on you? It's not Professor X controlling your mind; it's **cognitive bias.** For example, you're more likely to remember that sentence because of many biases: - Bizarreness Effect - Odd things are easier to remember. How many people reference mind control in their workshop abstract? Not enough. - Isolation effect: An item that sticks out is more likely to be remembered than other items. **Boom.** - & many more Simply put, these cognitive biases have formed over time to save our brains time and energy. While they can be very helpful, these cognitive biases also affect our designs, for good and for evil. But never fear, the first step to solving the problem is becoming aware of them! In this workshop, you will: - Learn the basics of cognitive bias & how to identify their influence in design - Apply this knowledge by creating the most evil product EVER - Open discussion on how we can channel the power of cognitive bias for good Jump on the bandwagon and join us for an insightful workshop experience! You don't want to miss out now, do you?