Marcus Andrews

Marcus Andrews — Director of Product Marketing at Pendo. Talks and sessions delivered at UXDX.

Marcus Andrews

Director of Product Marketing

I design narratives, create go-to-market strategy, and launch products. Currently I'm the Director of Product Marketing at Pendo.io.

Before Pendo I was at HubSpot and Google. I was part of the team that grew the startup Wildfire, which was acquired by Google in 2012. I'm the host of the top podcast for Product Marketers - The Product Marketing Experts. https://podcasts.sharebird.com/subscribe
And the author of Narrative Design for Business.https://medium.com/product-marketing-alliance/why-narrative-design-will-replace-product-positioning-in-2020-e583766bb68b

I'm very involved in the product marketing community. I love thinking, chatting, and writing about the craft. I’m an ambassador for the Product Marketing Alliance and write about product marketing strategy.

Past talks

1 talk · 1 event

2022

UXDX USAMay 2022

Culture and Process - Why One Without The Other Is Obsolete

Friction can occur even when teams have the same intended outcome. How do you make change happen when a project seems to be tied down with weights in terms of pushing forward and the obstacles as big as everest. This panel will provide a candid discussion with peers who will share what has worked for them for building great culture and process and why the two together are key to progress.