Katarina Bagherian

Katarina leads the User Experience organization at Adyen, composed of UX Research, Writing, Product Design, and Localization. She is a customer experience researcher obsessed with basing business decisions on reliable user needs. She cut her teeth in applied user research at startups in San Francisco, where she had to prove the impact of research early and often. She then developed a passion for making research efficient and relevant for entrepreneurs and multinational corporations alike as a consultant at Accenture Interactive in Amsterdam. Katarina loves spreading the power of user research by guest lecturing at local business innovation university courses or writing for UX publications. She is always on the lookout for curious UX-ers to join the growing strategic UX practice at Adyen or simply nerd out about creative research approaches. You can find her biking around Amsterdam with her pup, Mousey, in her bike basket.