Tom Alterman
Tom Alterman — Director of Product Management at structionSite. Talks and sessions delivered at UXDX.
Director of Product Management
Tom is passionate about using technology to solve the hard problems in the world for the people who need it most. Most recently, he's been helping to digitize the construction industry as VP of Product at StructionSite. He’s spent the last 10 years leading teams to design and build great products with strong customer empathy, lean development processes, and clear business impact. He's also a product coach and early stage startup advisor.
Past talks
3 talks · 2 events
Embedding A Human Centred Design Culture
From scaling agile, to building an aligned leadership direction, knowing where to start when establishing design practices is one of the most daunting tasks. This panel will give insight from key executives on their successes and obstacles hit along the way like; - Why it’s easier in some environments to succeed than in others - Design as a culture and not just a role: Creating user-centric thinking throughout the organisation - How to put design practices in place: From continuous user testing, user journeys and measuring user behaviour - Improving the consistency of interfaces in a complex application landscape - Key ways to increase design maturity as an organization.
How To Experiment In A Zero Failure Environment
Building new products is hard and relies on the lean approach of fast experimentation and learning from failures. This is great in consumer products but how can you do this when working on mission critical solutions that can never be allowed to fail? What if you’re building tools for industries where people’s lives are put at risk if your product doesn’t work correctly the first time? In this session Tom will talk through the challenges that the team at PlanGrid faced when launching a new product where failure isn't an option. Learn how a lean cross-functional team explored, built and started to earn multi-million dollars in revenue in a matter of months