Rima Campbell

Rima Campbell — VP, Experience Research & Strategy at UserTesting. Talks and sessions delivered at UXDX.

Rima Campbell

VP, Experience Research & Strategy

Dynamic and visionary User Experience (UX) Strategist, with 20 years of expertise in driving user-centric design and research initiatives. Passionate about leveraging UX to boost customer acquisition cost efficiency, increase lifetime value, and enhance monthly recurring revenue and annual recurring revenue. My approach is data-driven, focusing on reducing churn rates and optimizing gross margins through customer-centric strategies.

As a proven leader in the UX field, I have a track record of building and leading cross-functional teams to achieve remarkable user experience transformations. My tenure at UserZoom and Citi has honed my skills in user research, customer insights, and strategic UX deployment. I am committed to mentoring emerging UX talent and driving impactful change in the digital landscape.

Past talks

3 talks · 2 events

2024

UXDX USAMay 2024

Key Strategies to Win Executive Backing on UX to Ignite Design-Led Business Growth

The panel explores the significant challenges that UX and product professionals face, particularly in securing executive buy-in for user research and what non-UX executives are looking to see. It delves into the importance of aligning UX strategies with business objectives, demonstrating the tangible impact of user experience on key performance indicators, and leveraging design-driven growth for competitive advantage. Each person shares their journey and thinking in building a robust UX research operation within a large corporation, emphasizing the critical role of data in demonstrating the business value of UX efforts. The discussion includes practical advice on measuring and presenting UX outcomes to align with executive priorities, the importance of continuous iteration, data-driven design decisions, and integrating UX research throughout the product development lifecycle. Whether you're a UX professional seeking to elevate your impact across the org, or a product or business leader aiming to harness the power of design, this panel offers essential insights for achieving alignment and driving significant business outcomes.

2022

UXDX USAMay 2022

Democratizing Research

The need for organizations to make more user-centered decisions, means that research is less mission critical than making sure company-wide insights are gathered. Our panelists will discuss what productive, responsible, and effective research democratization looks like today including how: - Cross-functional teams can apply research - Researchers can facilitate insights between users, product and marketing teams to be more effective - Undemocratising research, is the time vs value delivered worth it to the organization?

Centralized Design or Decentralized Product Teams

Product teams get everyone involved and let teams move fast. But given the size of a team, there is usually one, or two people if you are lucky, who look after research, design, content, and more. One person is very rarely skilled in all of these different skills. Are we encouraging people to stretch or are we setting people up for failure? Are people more valuable as generalists or as specialists? And how do people grow and learn when they are removed from their function? Join this forum to discuss how teams are structured and how companies are tackling these problems and more.

Rima Campbell