UX Innovation in Modern Dating


UX Innovation in Modern Dating

Product Direction

Designing for love comes with unique challenges; like how to help users assess chemistry through a screen or how to be more transparent in dating (rather than ghost).

In this session Lindsay will talk about her experience leading design at Hinge, and how her team designs for people's emotions and a positive mindset to allow for sustainable and long-term brand growth. In this talk she will touch on:

  • Identifying an alternative dating app experience: solving common dating app problems
  • Building trust with a burnt out user base, and
  • Designing for intentionality
Lindsay Norman

Lindsay Norman, VP of Design,Hinge