Agenda

• Methods for building a design team of diverse minds and perspectives
• How marrying collaboration and critique creates alternate paths to great design.
• Transparency vs. debate. Why you may not need a seat at the table.

Connected cars, autonomous driving, self-driving, and connected ride – to name just a few – are disruptive challenges that the automotive industry is facing nowadays. In this environment, a lot of new challenges are to be met by product owners, managers, UX designers, development units, and other people involved in the development of apps, Internet of Things devices, as well as physical products.
This presentation will help you understand how you can take advantage of the power of crowd testing to ensure higher quality releases while reducing your release times.

Many of you have probably been told that microservices are the future for a great user experience and monoliths are dead, now go hurry up and update your architecture! If only it was that easy! This may bring up questions such as how you are going to make the change, when you can do it and why should you even go there?
In this session Dana will talk a little bit about the Why you should consider microservices and then dive into different ways to approach designing this architecture and the pitfalls and challenges to consider on your journey.

Since joining Hootsuite, Greg Bell has been leading the change of his engineering teams, not only between themselves but how they are working with other teams to focus on the customers needs.
This session Greg will look at how he's changed the culture over the past few years within this team to become a data driven engineering team.

As companies grow in scale with distributed teams around the world it is important to have embedded designers and researchers in your organisation. Keeping momentum, alignment and customer focus to maximise business outcomes requires scaling practices, frameworks and community.
Join Pamela as she shares her journey in leading the scaling of design within SumUp.

During the past year we've explored a new approach to Minecraft release management, with concepts such as Minimum Lovable Product and four levels of Done.
In this talk I'll show how it works and what we've learned.

User research is the basis for user centered design that materialises into effective user experiences. There is clear evidence proving how critical user experience is to an organisation's bottom line and customer loyalty.
Despite this evidence user research is still NOT integrated into many organisations management policies and product life-cycle. In this talk Yael will review:

• The four main perceptions holding companies back from adopting user research.
• A four stage road-map for establishing a User Research culture in an organisation, and
• How to counteract the challenges blocking implementation
  Embedding User Research Into The Organisation’s DNA - Roadmap To Success

There are a class of product features that make products different today than their physical or classic digital counterparts. Often they live quietly below our cursors, fingers or mouse-hovers, only throwing us off when they don’t behave as expected. This subtlety is deceptive though. Features from personalized recommendations and intelligent autofill; to user fraud detection and dynamic creative optimization have led to the massive stickiness of the modern web, and have changed the way products are built.

Having a basic understanding of the technologies and strategies that underpin these types of features, helps considerably throughout the feature development life-cycle; making it possible to design feedback loops in a way that is both flexible and leads to products that “self-improve” with more use.

In this talk I’ll discuss Condé Nast’s approach to AI-driven feature development and walk through some of the AI-driven features we’ve built across our editorial, advertising and video product portfolios. I'll also highlight the underlying infrastructure and product development habits that make these features possible.

The majority of digital transformations are failing. It's not because people don't understand Scrum but because they are failing to transform their heads and their hearts as they approach new ways of working.
In this session Pete Anderson of U.S Bank will look at some core Product Values and their practical impacts on each of the layers of the Enterprise.

Every design team should be tailored to the unique culture and needs of the company it serves. However, there are common components that form the basis of a Design Operating Model which can be used to drive, and measure, the maturity of your design team.
In this session, Richard will share the basis of the Design Operating Model along with real-life examples from his career building and evolving design teams in 4 fortune 100 companies.

• How to build your design team
• How to create a Design Operating Model

Building software which meets the requirements of the business has been and still remains quite the challenge. So much so in fact, that "build the thing right" and "build the right thing", are both phrases used in software development to emphasize perspectives, and in extent challenges in analysis and development of a product. To our aid, comes Event storming.

Event storming is a workshop which helps everyone in the product-building team to reach a shared understanding of the domain, but also helps us establish what needs to be built and how, by creating a model of the software in a format which is verifiable by our subject matter experts. At the same time, Event Storming can help us discover our inherent service boundaries, which is the biggest source of risk in a microservices architecture.

In this talk Savvas will go through a short history of dysfunctional processes, before explaining how Event Storming addresses them. By the end of the talk you should know:

• What problems does Event Storming solve
• What are the different types of event storming
• Who should be involved in each one
• What is the expected outcome of each level

Would you fly in a plane designed by a craftsman or would you prefer your aircraft to be designed by engineers?
The term "Software Engineering" has gained a bad reputation. It implies "big up-front design" and "mathematically provable models" in place of working code. However, that is down to our interpretation and not a problem with "engineering" as a discipline.
Maybe it is time for us to start thinking about retrieving the term "Software Engineering" and define what our "Engineering" discipline should entail.

This is the story of how I built a WebRTC app to help people connect for 1-on-1 video chats during the pandemic.
A tale of product learnings, technical decisions, and lots of conversations!

The banking industry is currently undergoing a step change in customer expectations. In this talk, Mall will outline how Swedbank is meeting these increased expectations by adapting the learnings from global studies about the "business value of design".

• How to increase the customer satisfaction
• How the team can create holistic experiences

Up-front research is important but the user needs evolve and change over time. In this talk, Kate will describe the continuous user research methods used within Preply and how they take action based on the results of the research.

• How do you ensure constant learning and understanding your users needs
• How to validate your results
• How to get full team buy in and increase customer understanding

It’s not uncommon for teams moving towards continuous delivery to face a growing backlog of customer-reported bugs. It’s a challenge to maintain the cadence of frequent deployments. If a team has testers, they’re often expected to continue to do all the testing activities, without any thought as to how those fit into continuous delivery (CD) or continuous deployment (also CD). Teams without testing specialists often struggle with insufficient automated test coverage and inadequate exploratory testing.

In this session, Lisa shares her experiences with a team striving to deploy smaller changes more frequently. Her team’s challenges are common ones. They came up with some innovative experiments to find ways to deploy more frequently with confidence. Lisa will introduce some techniques to consider trying, including:

• Visualizing deployment pipelines to shorten feedback loops and fit in testing activities
• Using a test suite canvas to determine the minimum automate test
• Ways to analyze risks and determine next steps to mitigate them
• Ways testing specialists contribute to team success

Does your design team share the essential feedback needed to challenge? Does your design critique add sufficient value or is it just another tick box activity?
In this session, Gianni will discuss how he rolled out a new design critique process across Zendesk, discussing the difficulties faced prior and how it has evolved into a consistently productive and enjoyable part of the design process.

• The importance of design critiques
• Ensuring your team puts the critique in design critique
• How to create a process that is both systematic and dynamic
• How to make it engaging, while ensuring value

How to deliver research and scale research capability across a large agile organization of hundreds of product and feature teams.
In this talk Jennifer and Kelsey from Fidelity Investments will focus on 3 key components:

• Research framework
• Organisational design
• Research democratisation

Since 2014, most startups have adopted agile methodologies, inspired by the likes of Spotify's approach to product teams. While it has brought efficiency it has also brought downsides.
In this session, Benoit Tepereau discusses the barriers he faced while managing multiple teams in a scaling business but also the solutions he's found including:

• Virtual teams
• Product Ops
• Part-Time ownership

As Product Managers, we need to ensure we're building great products to satisfy a user need or solve a problem.
For this, we need to understand our users and stakeholders, make sense of data, understand tech and business implications, communicate and translate information across different teams.
We need to speak the ‘right language’ in order to be successful PMs. But what does it mean?
On one hand, through working on global products and platforms, as part of multicultural teams, I learned I was at an advantage for being multilingual. I was able to understand our users and align with them, be the voice of our users towards my teams and stakeholders, and ensure our products were of quality across different regions.
On the other hand, as PMs, we’re the connectors between different people and roles: users, designers, senior management, engineers, data scientists and they each communicate differently.
My talk covers contexts in which PMs need to speak different languages, with practical examples, spiced with a few 'no-nos' and suggestions on how to adapt our language depending on the groups we’re interacting with.
We’ll understand what 'speaking the right language' means for a PM and that it can be a 'make or break' our products.

How did Clue - a menstrual tracking app, address an uncomfortable subject, have over 12 million global active users and be the #1 doctor recommended period and cycle tracking app?
In this session, Audrey will talk through how she has empowered her team to deliver an impactful product experience by listening to their users needs and actioning these insights.

Design Systems offer an opportunity to consolidate processes, improve collaboration and speed up product delivery.
In this talk, Patrycja will guide us through the journey of how a small team from Brainly sparked a design system revolution in the world of developers. The talk will also share the struggles on the way to establishing a full blown Design System for a small team that develops the product for millions of users.

• How your team can improve collaboration
• How to speed up product delivery
• How to establish a Design System in your company

Working as product teams delivers better results but making the shift involves changing how teams and companies work - and change is hard.
Using examples from teams at Aer Lingus and Ryanair Rory will share a Product-inspired approach to change management that delivers real and lasting change.

• The key blockers to change
• Borrowing User Story Maps
• Make it specific to the Team
• The UXDX Framework

When you’re creating global products with hundreds of designers working in many locations around the world, maintaining brand unity with a design language system is a Herculean challenge. Yet with today’s consumers, size is no excuse. All companies, from small start-ups to enormous global organizations, are expected to offer the same seamless and coherent brand experiences.
In this session, learn how to remove the barriers to creativity and unlock innovation in your organisation by inspiring unity, not uniformity, with your design language system.

How do you make changes to a product that millions of customers are already using?
Product managing a mature product is a very different beast from building one from scratch particularly when your internal stakeholders, like policy and ops, depend on it working a certain way.
In her talk, Parul discusses the unique challenges that evolving a mature product poses and shares a few practical lessons she has learned to get ahead of them.

For the past few years, tech companies have been adopting OKRs as a silver bullet for a number of organizational problems. While it certainly has had a positive impact for some teams/companies, it has also become a common source of frustration among tech teams and it’s often used for the wrong reasons.
In this session, Flavia Neves will discuss how FREENOW has navigated the OKR process, what pitfalls they tried to avoid and what they learned throughout the way.

People say that it's difficult to come up with ideas worth testing, that implementing a randomised controlled experiment is complicated, and that you need math skills to analyse the results. These are dirty filthy lies!
In this talk, Cian will give you the knowledge and tools required to quickly experiment, allowing you to build a demonstrably more useful product.

• How Hubspot do quick-iteration product experimentation
• How to bring these methods to your organisation