Turning Motivation Into Action

Working as product teams delivers better results but making the shift involves changing how teams and companies work - and change is hard.
Using examples from teams at Aer Lingus and Ryanair Rory will share a Product-inspired approach to change management that delivers real and lasting change.

• The key blockers to change
• Borrowing User Story Maps
• Make it specific to the Team
• The UXDX Framework