Kate Martynova
Kate Martynova — Head of Customer Insights at Preply. Talks and sessions delivered at UXDX.
Head of Customer Insights
Katya is Head of User Research at Preply that is shaping the future of effective learning! As a user research leader, she empowers teams with a user-centric approach that elevates business North Star Set.
For the last 5 years, she’s been working in the IT-sphere, managing customer support and user research teams.
Her presentation at UXDX is based on her experience with numerous problem-solving cases to better understand the types of research required for a company to grow.
Over the past 3 years, Katya has completed accreditation by the Chartered Institute for IT according to the ISO9241 (International Standard in User Experience). And she was lucky to be mentored by Paul Harwood (ex-Chief of Research at Facebook).
Katya is passionate about supporting and uplifting every member of the team. Her hope: That one day, the majority of Eastern European companies will be taking into account users’ perspective in all steps of the product development.
Past talks
2 talks · 1 event
How To Get To Your Customers Underlying Needs?
This interactive session will look at how to understand your customers needs by learning their patterns and behaviours. Once you've gotten insights to this, how do you put them into action. Join the conversation, share your insights and probe the speakers on the elements of their talks that left you wanting more.
Continuous Research: The Qualitative Approach Of Preply
Up-front research is important but the user needs evolve and change over time. In this talk, Kate will describe the continuous user research methods used within Preply and how they take action based on the results of the research. - How do you ensure constant learning and understanding your users needs - How to validate your results - How to get full team buy in and increase customer understanding