Taking Back “Software Engineering”: Craftsmanship Is Not Enough

Would you fly in a plane designed by a craftsman or would you prefer your aircraft to be designed by engineers?
The term "Software Engineering" has gained a bad reputation. It implies "big up-front design" and "mathematically provable models" in place of working code. However, that is down to our interpretation and not a problem with "engineering" as a discipline.
Maybe it is time for us to start thinking about retrieving the term "Software Engineering" and define what our "Engineering" discipline should entail.