Insights on Product Development

The Kiss, Kick, Kill Framework for Prioritizing Ideas

Most ideas fail but we either lock in an idea early or we succumb to the sunk cost fallacy. We need a way of assessing ideas quickly so that we can increase the number of ideas we test but focus on the ones with the best chance of success.

How Utopia is reducing complexity in the music industry

Allocating royalty payments is surprisingly complex due to incomplete metadata, complex copyright contracts, and siloed data systems. Learn how Utopia is solving this by creating a single source of truth in the music industry.

How Multiverse uses nudges to improve product outcomes

Nudging for good means helping users make the best decisions for themselves. Discover how Multiverse uses nudges to improve learning outcomes for its users by following techniques pioneered by the UK’s Nudge Unit.

Grids are not inclusive. How to design without the grid

Grid designs case problems for internaltionalisation. By swapping the grid for relationship densities you can improve the flexibility of your designs.

How Uber ensure that research makes an impact beyond the report

Validating your impact as a researcher can be challenging. Making impact your core focus leads to some changes in how you work but the results can be impressive.

Aligning Teams on Change

When communicating change you need to do more than just tell people what is happening. To ensure that actions are followed through you need to plan and execute a change communication strategy.

Helping Pepsi pivot toward online retail

Traditional businesses are often more focused on the physical assets that brought past success. But companies need to adapt to the new online retail opportunities and threats to survive.

How to Secure Your Software Supply Chain

Open-source modules that we download have full access to our machines. Hackers are using this to steal data, delete files, and ransom companies. Given the risks, teams need to identify ways that they can protect themselves.

How Verizon has embedded customer centricity across the organization

A case study on how Verizon changed their culture and how they work to embed the customer at the heart of all of their decisions.

How Liberty Insurance approached their tech stack modernization

Liberty Insurance recognized the need to have a scalable platform for their business - but the legacy tech held them back. To achieve this they needed a new stack and new ways of working.

How to understand and change your company culture

When adopting agile processes you need companies that empower teams to deliver. The challenge is that this conflicts with the culture of a lot of companies. To improve your processes you need to start with the culture.

How KAYAK scaled their design system across 7 travel brands and three businesses

As KAYAK expanded its design system across its portfolio of travel brands, the company learned some key lessons on how to scale efficiently and effectively.

How Realife Tech managed the problem of conflicting stakeholder requirements

When building an app for a football club there were competing requirements from stakeholders across marketing, transport, content, tech, and more. By listening to all viewpoints, but returning the focus to the customer Reallife Tech delivered an app that exceeded expectations.

How Adyen ensure that research gets applied

Research that sits on a shelf is demoralizing and wasteful. Researchers can use insights from education theory to make insights stick and help teams build better, more customer-aligned products.

How HSBC Design for Security

Ease of use and security can be at odds and friction is the tool that designers can use to balance these competing concerns. See how HSBC add friction to their designs to improve security.