Ashley is a Lead UX Designer at Trainline, delivering industry-leading passenger experiences for rail customers in the UK and Europe. Working at the convergence of design, data and rail, Ashley sees sustainability and customer value at the heart of the product, and leverages customer research and data science to build smarter, faster, simpler travel solutions. Ashley is a passionate advocate of improving accessible booking and travel for all. Before Trainline, Ashley worked as a design lead on key rail booking and travel products for National Rail, GWR and Deutsche Bahn.
Lead UX Designer at Trainline Ashley May takes the audience through Designing Out Waste and Circular UX Design by sharing a case study of their experiences in process improvement and building out design systems at Trainline.
The talk will give you a sound understanding of:
- The need to overhaul the old ways of designing throwaway work using disconnected tools
- How to systematise design to increase scalability and pace
- Why this offers a win-win in the form of better employee and customer satisfaction while at the same time driving bottom-line performance
- How to leverage the collective knowledge of a design guild to strengthen design processes and systems
Design decisions can have far-reaching impacts on people and the wider society. Whether it is the impact on end users, social impact, or even the wider environment we are starting to see unexpected consequences of designs playing out. In this panel, we will look at the challenges companies are facing and how they plan to tackle them.