Ashley May

Ashley May

Lead UX Designer

Trainline

Trainline

Ashley is a Lead UX Designer at Trainline, delivering industry-leading passenger experiences for rail customers in the UK and Europe. Working at the convergence of design, data and rail, Ashley sees sustainability and customer value at the heart of the product, and leverages customer research and data science to build smarter, faster, simpler travel solutions. Ashley is a passionate advocate of improving accessible booking and travel for all. Before Trainline, Ashley worked as a design lead on key rail booking and travel products for National Rail, GWR and Deutsche Bahn.

Past Talks

UXDX EMEA 2022

13 October 2022

Continuous Discovery

Valuable data is being collected every day by team members across the organisation. However data is only as good as how easy it is to consume. In this panel we will discuss the ways that teams are managing the storage of research data, how it is synthesised, how it is distributed so everyone can access and how data privacy concerns are addressed.

Monique Marins
Monique Marins

Sr. Data Scientist

Trustpilot

Trustpilot
 
Romina Chitic
Romina Chitic

Product Designer

SMG Swiss Marketplace Group

SMG Swiss Marketplace Group
 
AJ King
AJ King

User Experience Researcher

Ocado

Ocado
 
Ashley May
Ashley May

Lead UX Designer

Trainline

Trainline
 

UXDX EMEA 2022

10 October 2022

Continuous Discovery

Lead UX Designer at Trainline Ashley May takes the audience through Designing Out Waste and Circular UX Design by sharing a case study of their experiences in process improvement and building out design systems at Trainline.
The talk will give you a sound understanding of:

  • The need to overhaul the old ways of designing throwaway work using disconnected tools
  • How to systematise design to increase scalability and pace
  • Why this offers a win-win in the form of better employee and customer satisfaction while at the same time driving bottom-line performance
  • How to leverage the collective knowledge of a design guild to strengthen design processes and systems
Ashley May
Ashley May

Lead UX Designer

Trainline

Trainline