Penelope Barr

Penelope Barr

Executive, Proptech

APAC

APAC

With 20+ years’ experience leading local and global product, digital, technology, agile, innovation and transformation businesses, Penelope is motivated by challenge and making things happen, whether change is in financial services, Fintech, Legaltech, Proptech, Healthtech, Climatetech and a stationery startup.

As an Award-winning intrapreneur, Penelope has led technology change programs for platforms that manage 10K staff and customers. Penelope has won the ANZIA Innovation Award for successfully delivering the 'Recovered failing' app project in all Australian schools. Penelopes tea, has also received the AIM Award for creating an integrated internal and customer communications powerhouse, saving $40M.

Past Talks

Enabling the Team

Everyone is searching for innovation but there are many things that can be pushing back against new and experimental ideas. In this panel, we explore the different challenges facing governments, startups and large enterprises and what teams can do to foster innovation in their organisations.

Paya Do
Paya Do

Design Lead - Customer Service Domain

Klarna

Klarna
 
Rory Madden
Rory Madden

Founder

UXDX

UXDX
 
Penelope Barr
Penelope Barr

Executive, Proptech

APAC

APAC
 
Damien Lutz
Damien Lutz

Senior UX/UI Designer

Australian Government Department of Agriculture and Water Resources

Australian Government Department of Agriculture and Water Resources
 
Continuous Discovery

There are many ways to approach product development. Oftentimes companies go from ideation straight into the design process. In this session, Penelope will share how to approach the upfront work to better setup for success down the line. This talk will discuss:

  • Optimising your chances of success by establishing a Lean Assessment Team
  • How to validate ideas: What are the decision criteria?
  • Ensuring you are hitting the right 'bets'
Penelope Barr
Penelope Barr

Executive, Proptech

APAC

APAC