Get more control over the products you build

Learn how Product, UX, Design and Dev can work together to build products customer love and how managers can empower teams while ensuring business outcomes.

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Projects hurt teams and products

Waterfall, or agile-fall, is an exercise in avoiding learning while building a product.

Customers talk to stakeholders who then share them with teams via requirements. But the message gets distorted in the noise.

Features that fail: Requirements pick up assumptions and biases as they are translated from customers to product teams. That's why 66% of features fail to deliver expected returns.
Slowing over time: Project deadlines encourage teams to cut corners but this introduces tech debt. Left unmanaged, debt can add up to 58% extra overhead on new projects.
Bad remedies: Scrum or SAFe are easy to adopt because they don't require difficult organisational changes. The problem is they don't deliver the expected benefits.
Damaging for people: Hard work doesn't cause stress, lack of control does. Enforcing guesstimates without enforcing the underlying assumptions is why 73% of employees are reporting burnout.

Empowered teams build better products

Teams continuously talking with customers, learning their pain points and needs, enables them to create products that customers love.

Teams doing continuous discovery directly with customers and then continuously delivering to validate solutions align with the business direction.

Better business returns: Continuous discovery with customers coupled with iterative testing of solutions enables teams to identify and capitalise on new opportunities.
Align with autonomy: Stakeholders define the team goals, aligned with the business strategy, but let the teams figure out how to achieve them.
Sustainable over time: Teams own the code they produce which encourages better code quality, spreads the cost of maintenance and avoids big rewrites.
Happier teams: Empowered teams tap into people's intrinsic motivators of Mastery, Autonomy, Purpose and Relatedness

Learn from those who have already done it

If it were easy everyone would be doing it already. But by hearing the case studies of those who are leading the path, along with the challenges they encountered, you can accelerate your transformation.

Individual

What new things do I need to learn?: I know how to work in the current process. What changes are needed to support the new way of working?
How will my performance be measured?: If we move to product teams does that mean that my metrics will change?
What does my career path look like?: The functional hierarchy is an established career ladder. How does that change with product teams?
How can I get my company to change?: OK, I'm bought in. But how can I get the rest of the business to buy in to the changes?

Organisation

How do I ensure teams are aligned to business goals?: How can I ensure teams build things that are aligned with the business strategy?
Where is the financial oversight?: How can I justify that this is a good way to spend the company's limited resources?
How do we upskill and develop employees?: How do people get access to the support they need when they are in product teams and away from their functions?
What do managers do?: If we take away line management and resource allocation what do functional managers do?