My goal is to shift from delivering software to delivering products that work. I co-founded UXDX in 2016 to accelerate the transition from projects to cross-functional product teams; moving the focus away from following process at all costs to delivering real customer and business value.
Organisations are primarily structured in functional silos, which are great in low change environments, but product development is the 21st Century is fast paced. Cross functional product teams which cut across traditional functional and department boundaries enable teams to focus on the outcomes that they want to deliver and avoid the politics and blockers that slow down delivery.
Shifting to product teams requires changes to organisational culture and structures, and change is hard. But people don't resist change, they resist being changed. I enjoy working with people to help bring them on the journey from projects to products tackling both the motivation and skills required to change.
Lets empower teams to work together to build amazing products that customers love.
All of the new processes, frameworks and ways of working that you learn will involve implementing change on your organisation. This is where a lot of good efforts fail.
In this talk I will cover, with examples,
1. The elements required for change
2. The common mistakes people make
3. How to break down a complex problem
4. Techniques to make change happen
UXDXs cofounder, Rory Madden will discuss the difficulties of managing change within organisations. From team, culture, processes and more.
Driving change within an organisation, nomatter how big or small can be difficult. Oftentimes it's not just about a bottom up or top down approach. You need to understand the emotions and behaviours that trigger action and win over change.
Working as product teams delivers better results but making the shift involves changing how teams and companies work - and change is hard.
How do we convince people that we have thought through the implications of the changes that we are proposing without getting bogged down in months of analysis, meetings and pointless whiteboard strategising.
In this talk Rory will give an introduction to the UXDX framework, which is the result of years of hands on experience helping teams to make the transition from projects to products.
The Biggest Challenge - Our Focus for 2021
Like nearly everyone else I'm planning out my personal and professional goals for 2020. On the personal front, my goals are pretty standard - get fit, lose weight, travel etc. Covid has impacted all three of those in 2020 but I'm optimistic about the vaccine rollouts. On the professional side, my mission is to help companies shift from building software through projects to building autonomous product teams. The economist Carlota Perez has done some great work on historical disruptions (industr