Rory Madden

Rory Madden

Founder

UXDX

UXDX

I hate "It depends"! Organisations are complex but I believe that if you resort to it depends it means that you haven't explained it properly or you don't understand it. Having run UXDX for over 6 years I am using the knowledge from hundreds of case studies to create the UXDX model - an opinionated, principle-driven model that will help organisations change their ways of working without "It depends".

Upcoming Talks

UXDX EMEA 2024

10 October 2024

Enabling the Team
Vision Stage

A 2020 study found that only 13% of projects delivered the expected benefits within the expected costs. Luckily we're all agile now so our effectiveness rates are much higher... right? (Spoiler - they are not).
In this talk, Rory will explain why fake agile, or water-scrum-fall is more common than real agility and, more importantly, how you can make it easier for senior leaders in companies to make the necessary changes to enable real agility.

UXDX EMEA 2024

11 October 2024

Workshop Ticket Only
Enabling the Team

The world is full of bad software - and our processes are to blame. Researchers research, designers design and developers code. We treat each separately as if we can know how customers will react to our products. But to build great products we need to work in really small batches and iterate based on what we learn. The siloed nature of many organisations makes this way of working very hard.
In this workshop we will go over why we work in our current siloed ways, why it was the most efficient way to do things last century, why it no longer is the best way to work and how we can shift to a new way of working.
This workshop goes beyond just saying things like "work agile together" to dig into the changes required to team structures, planning, funding, governance and more.
You’ll walk away from this workshop with a higher level understanding of the complex challenges facing people at different levels of an organisation and how to improve your processes in a way that works for everyone.

Past Talks

Enabling the Team
Main Stage

A 2020 study found that only 13% of projects delivered the expected benefits within the expected costs. Luckily we're all agile now so our effectiveness rates are much higher... right? (Spoiler - they are not).

In this talk, Rory will explain why fake agile, or water-scrum-fall is more common than real agility and, more importantly, how you can make it easier for senior leaders in companies to make the necessary changes to enable real agility.

UXDX EMEA 2023

12 October 2023

Enabling the Team
Discovery Stage

We will delve into the age-old debate about whether it is more beneficial to become a generalist, having a broad knowledge base in numerous areas, or a specialist, focusing in-depth on a particular aspect of software development.
The debate will be centered around four key questions:

1. Companies need speed - which is more efficient?
2. Which is more effective?
3. Is it easier to become an expert or learn base level in multiple areas?
4. Is it safer for your career to be a generalist versus specialist

Mike Scopino
Mike Scopino

Design Manager

KAYAK

KAYAK
 
Aleks Safarova
Aleks Safarova

VP of Product Design

KAYAK

KAYAK
 

UXDX EMEA 2023

11 October 2023

In-Person Ticket Only
Enabling the Team
Discovery Stage

Join us for an insightful discussion on how AI is transforming the landscape of product development. In this session, the group will discuss the current state of AI in product development, its potential applications, and how it is changing the way businesses innovate. Discover how AI-powered tools are enabling faster and more accurate prototyping, testing, and analysis, and how they are helping companies create more personalized and targeted products. Don't miss out on this opportunity to learn from industry leaders and gain valuable insights on how AI can help take your product development to the next level.