My goal is to shift from delivering software to delivering products that work. I co-founded UXDX in 2016 to accelerate the transition from projects to cross-functional product teams; moving the focus away from following process at all costs to delivering real customer and business value. Organisations are primarily structured in functional silos, which are great in low change environments, but product development is the 21st Century is fast paced. Cross functional product teams which cut across traditional functional and department boundaries enable teams to focus on the outcomes that they want to deliver and avoid the politics and blockers that slow down delivery. Shifting to product teams requires changes to organisational culture and structures, and change is hard. But people don't resist change, they resist being changed. I enjoy working with people to help bring them on the journey from projects to products tackling both the motivation and skills required to change. Lets empower teams to work together to build amazing products that customers love.
Managing Change: Implementing The UXDX Model
Driving change within an organisation, nomatter how big or small can be difficult. Oftentimes it's not just about a bottom up or top down approach. You need to understand the emotions and behaviours that trigger action and win over change.
To make product delivery more sustainable we need to shift from "predictability" metrics of time and cost to "sustainability" metrics.
13th May 2020