Get more control over the products you build

Learn how Product, UX, Design and Dev can work together to build products customer love and how managers can empower teams while ensuring business outcomes.

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Over 10,000 people have attended UXDX events

EA DICE
Xero
Verizon Connect
Uber
Revolut
Duolingo

Projects hurt teams and products

Waterfall, or agile-fall, is an exercise in avoiding learning while building a product.

Customers talk to stakeholders who then share them with teams via requirements. But the message gets distorted in the noise.

Features that fail

Requirements pick up assumptions and biases as they are translated from customers to product teams. That's why 66% of features fail to deliver expected returns.

Slowing over time

Project deadlines encourage teams to cut corners but this introduces tech debt. Left unmanaged, debt can add up to 58% extra overhead on new projects.

Bad remedies

Scrum or SAFe are easy to adopt because they don't require difficult organisational changes. The problem is they don't deliver the expected benefits.

Damaging for people

Hard work doesn't cause stress, lack of control does. Enforcing guesstimates without enforcing the underlying assumptions is why 73% of employees are reporting burnout.

Empowered teams build better products

Teams continuously talking with customers, learning their pain points and needs, enables them to create products that customers love.

Teams doing continuous discovery directly with customers and then continuously delivering to validate solutions align with the business direction.

Better business returns

Continuous discovery with customers coupled with iterative testing of solutions enables teams to identify and capitalise on new opportunities.

Align with autonomy

Stakeholders define the team goals, aligned with the business strategy, but let the teams figure out how to achieve them.

Sustainable over time

Teams own the code they produce which encourages better code quality, spreads the cost of maintenance and avoids big rewrites.

Happier teams

Empowered teams tap into people's intrinsic motivators of Mastery, Autonomy, Purpose and Relatedness

Learn from those who have already done it

If it were easy everyone would be doing it already. But by hearing the case studies of those who are leading the path, along with the challenges they encountered, you can accelerate your transformation.

Individual

What new things do I need to learn?

I know how to work in the current process. What changes are needed to support the new way of working?

How will my performance be measured?

If we move to product teams does that mean that my metrics will change?

What does my career path look like?

The functional hierarchy is an established career ladder. How does that change with product teams?

How can I get my company to change?

OK, I'm bought in. But how can I get the rest of the business to buy in to the changes?

Organisation

How do I ensure teams are aligned to business goals?

How can I ensure teams build things that are aligned with the business strategy?

Where is the financial oversight?

How can I justify that this is a good way to spend the company's limited resources?

How do we upskill and develop employees?

How do people get access to the support they need when they are in product teams and away from their functions?

What do managers do?

If we take away line management and resource allocation what do functional managers do?

Our speakers

Peter Wang

CTO

Buzzfeed

Buzzfeed
Peter Wang

Deepika Yerragunta

Head of Platform Products

PepsiCo

Deepika Yerragunta

Mamuna Oladipo

VP of Product

Shopify

Shopify
Mamuna Oladipo

Cindy Chastain

SVP, Global Customer Experience and Design

Mastercard

Mastercard
Cindy Chastain

Davy Fung

Product Design Manager, Design Systems

Disney Streaming

Disney Streaming
Davy Fung

Pamela Mead

Global VP of Design

SumUp

SumUp
Pamela Mead

Betina Evancha

VP of Product Management

Peloton Interactive

Peloton Interactive
Betina Evancha

Troy Azmoon

VP, Platform and Product Design

ServiceNow

ServiceNow
Troy Azmoon

Teresa Cain

Director, Product Management & UX Design

Trevipay

Trevipay
Teresa Cain

Emmi Meurling

Co-Founder

Practical Product

Practical Product
Emmi Meurling

Lali Lobzhanidze

Lead UX Designer

ChaiOne

ChaiOne
Lali Lobzhanidze

Frédéric Rivain

CTO

Dashlane

Dashlane
Frédéric Rivain

Baylie Brenner-Bruzgis

Head of DesignOps

Twitch

Twitch
Baylie  Brenner-Bruzgis

John Schrag

Director of Experience Design

John Schrag

Marieke McCloskey

Director of UX Research

LinkedIn

LinkedIn
Marieke McCloskey

All product builders, all designers and all developers should be here - together.

Deirdre Ni Luasaigh - CEO, CultureArk
Deirdre Ni Luasaigh
CEO, CultureArk

Excellent opportunity to get an insight in great companies and how they work and succeed to build better products

Sandra Siggelin - Team Manager UI, Swedbank
Sandra Siggelin
Team Manager UI, Swedbank

2 days of inspiring talks with real actionable insights

Frederic Bidot - Product Manager, Retail inMotion
Frederic Bidot
Product Manager, Retail inMotion

Ready to start learning?Attend UXDX USA

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What to Expect

We've designed the agenda to help you get the most out of your experience.

Case Study Talks

Learn how others are solving the same challenges that you face

Targetted Workshops

Upskill on the latest tools and techniques

Deep Dive Forums

Join a discussion on topics that interest you

Fun Activities

You know the saying: All work and no play..

Get Inspired

Learn

Upskill

Meet Peers

Talks

Workshops

Forums

Forums

Activities

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Our Principles

Cross-Functional

All our events and training include Product, UX, Design and Dev because t-shaped skills are critical in modern teams.

Practical

Theory is great, but execution is where the details lie. Our speakers share the successes and challenges they overcame.

Personal

From walking tours, to informal forums, to our famous after party, you'll grow your network without the "networking"

Get Inspired, upskill and make new friendsDon't miss out!

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