SVP, Global Customer Experience and Design
Cindy is SVP, Global Customer Experience and Design at Mastercard. Her team's mission is to advance the company's ability to deliver exceptional end-to-end experiences and elevate the brand through customer-centricity and great design. She led the recent relaunch of the Mastercard brand identity, including a comprehensive design system. She is focused on building scalable practices around human-centered innovation and design, including how to partner more closely with technology. And she is co-leading an effort to drive customer-centric cultural change. Before joining Mastercard, Cindy was an Executive Creative Director in the Business Transformation group at R/GA, focused on solving business problems at the intersection of brand, product innovation and CX strategy with clients, including Nike, Volvo, Verizon, and others.
Creating A Tangible Product Vision
SVP, Global Customer Experience and Design, Mastercard
Product managers and design leads often get asked to define the vision for a product or service, but rarely does anyone agree on what that looks like. A vision should not only connect to business strategy, it should be stable enough to wi...