Katarina Bagherian

Katarina Bagherian

VP of User Experience

Adyen

Adyen

Katarina leads the User Experience organization at Adyen, composed of UX Research, Writing, Product Design, and Analytics. She is a qualitatively-trained researcher obsessed with basing business decisions on reliable user needs. She cut her teeth in applied user research at startups in San Francisco, where she had to prove the impact of research early and often. She then developed a passion for making research efficient and relevant for entrepreneurs and multinational corporations alike as a consultant at Accenture Interactive in Amsterdam. Katarina loves spreading the power of user research by guest lecturing at local business innovation university courses or writing for publications like Method in Madness. She is always on the lookout for curious UX-ers to join the growing strategic UX practice at Adyen or simply nerd out about creative research approaches. You can find her biking around Amsterdam with her pup, Mousey, in her bike basket.

Upcoming Talks

Continuous Discovery

From recruitment through to synthesis and insights, a lot of effort goes into the research process—but what happens next? If insights don’t stick with stakeholders, the overall impact of research is dramatically reduced.

Dovetail’s star Product Designer, Jodie Clothier, sits down with Adyen's Vice President of User Experience Katarina Bagherian to chat about how she makes research impactful for her stakeholders. In this session, Katarina will walk through four methods, drawn from education theory, that help make research output stick and drive outcomes. This session isn’t to be missed, and we’ll be finishing with a spicy fireside chat too!

Katarina Bagherian
Katarina Bagherian

VP of User Experience

Adyen

Adyen
 

Past Talks

Continuous Discovery

From recruitment through to synthesis and insights, a lot of effort goes into the research process—but what happens next? If insights don’t stick with stakeholders, the overall impact of research is dramatically reduced.

Dovetail’s star Product Designer, Jodie Clothier, sits down with Adyen's Vice President of User Experience Katarina Bagherian to chat about how she makes research impactful for her stakeholders. In this session, Katarina will walk through four methods, drawn from education theory, that help make research output stick and drive outcomes. This session isn’t to be missed, and we’ll be finishing with a spicy fireside chat too!

Katarina Bagherian
Katarina Bagherian

VP of User Experience

Adyen

Adyen
 
Jodie Clothier
Jodie Clothier

Product Designer at Dovetail

Dovetail

Dovetail