Mamuna Oladipo

Mamuna Oladipo

VP of Product

Shopify

Shopify

As a product executive with over 10 years of overseeing global teams, Mamuna has diverse experience leading product management, product marketing, product design and strategy development in the B2B and B2C markets. She has demonstrated success in building and executing strategic plans for product organizations that generate growth and transform user experiences. Mamuna is currently the Vice President of Product at Shopify, where she drives product vision and strategy to ensure constant delivery of value to merchants globally

Prior to her role at Shopify, Mamuna was the SVP of Product, Design and Engineering at Kickstarter, the VP of Product at SeamlessDocs and then VP of Product Marketing & Design at The Orchard, a division of Sony Music. She built the product marketing and product design teams from the ground up, formalizing go-to-market strategies across functions. She earned her MBA from the University of Maryland while working full time for Bloomberg Government where she not only gained her product foundation but played an integral role in build out the new Bloomberg vertical company.

With a deep focus on the client journey, Mamuna prides herself on aligning organizations to a vision and is passionate about building products that provide compelling and delightful experiences for users.

Upcoming Talks

UXDX USA 2024

16 May 2024

Continuous Design
Main Stage

Mamuna delves into the challenges and strategies of designing for scale at Shopify, from its hyper growth phase to maturity. Drawing from specific examples Mamuna will candidly share insights into how it worked at Shopify and discuss the challenges and approaches for how teams can adapt these design processes for different business sizes and environments.

Key points discussed:

  • Understanding UX perspectives at different growth stages of Shopify
  • Adapting industry tools, with a focus on Amazon's approaches, for Shopify.
  • Contrasting design strategies for enterprises vs. scale-ups.
  • A/B Testing in Hypergrowth: The limitations of traditional A/B testing and alternative strategies.
Mamuna Oladipo
Mamuna Oladipo

@iammamuna

VP of Product

Shopify

Shopify
 

Past Talks

16 August 2022

Product Direction

All great products start with a great team; and building a high performing team functions at it's best through effective communication.
In this talk, Mamuna will breakdown her communication strategies when it comes to introducing change within her HP teams. She will touch on:

  • The importance of focusing on the Why' (addressing the problem, change and implications)
  • Creating a clear plan and rollout
  • Understanding that everyone reacts differently; and
  • How to give and receive feedback
Mamuna Oladipo
Mamuna Oladipo

@iammamuna

VP of Product

Shopify

Shopify
 
Enabling the Team
Main Stage

Friction can occur even when teams have the same intended outcome. How do you make change happen when a project seems to be tied down with weights in terms of pushing forward and the obstacles as big as everest.
This panel will provide a candid discussion with peers who will share what has worked for them for building great culture and process and why the two together are key to progress.

Marcus Andrews
Marcus Andrews

Director of Product Marketing

Pendo

Pendo
 
Mamuna Oladipo
Mamuna Oladipo

@iammamuna

VP of Product

Shopify

Shopify
 
Pamela Mead
Pamela Mead

@mooman

Global VP of Design

SumUp

SumUp
 
Betina Evancha
Betina Evancha

VP of Product Management

Peloton Interactive

Peloton Interactive
 
Product Direction

All great products start with a great team; and building a high performing team functions at it's best through effective communication.
In this talk, Mamuna will breakdown her communication strategies when it comes to introducing change within her HP teams. She will touch on:

  • The importance of focusing on the Why' (addressing the problem, change and implications)
  • Creating a clear plan and rollout
  • Understanding that everyone reacts differently; and
  • How to give and receive feedback
Mamuna Oladipo
Mamuna Oladipo

@iammamuna

VP of Product

Shopify

Shopify