Rima Campbell

Rima Campbell

VP, Experience Research & Strategy

UserTesting

UserTesting

Dynamic and visionary User Experience (UX) Strategist, with 20 years of expertise in driving user-centric design and research initiatives. Passionate about leveraging UX to boost customer acquisition cost efficiency, increase lifetime value, and enhance monthly recurring revenue and annual recurring revenue. My approach is data-driven, focusing on reducing churn rates and optimizing gross margins through customer-centric strategies.

As a proven leader in the UX field, I have a track record of building and leading cross-functional teams to achieve remarkable user experience transformations. My tenure at UserZoom and Citi has honed my skills in user research, customer insights, and strategic UX deployment. I am committed to mentoring emerging UX talent and driving impactful change in the digital landscape.

Upcoming Talks

UXDX USA 2024

16 May 2024

Continuous Discovery
Main Stage

The panel explores the significant challenges that UX and product professionals face, particularly in securing executive buy-in for user research and what non-UX executives are looking to see. It delves into the importance of aligning UX strategies with business objectives, demonstrating the tangible impact of user experience on key performance indicators, and leveraging design-driven growth for competitive advantage.

Each person shares their journey and thinking in building a robust UX research operation within a large corporation, emphasizing the critical role of data in demonstrating the business value of UX efforts. The discussion includes practical advice on measuring and presenting UX outcomes to align with executive priorities, the importance of continuous iteration, data-driven design decisions, and integrating UX research throughout the product development lifecycle.

Whether you're a UX professional seeking to elevate your impact across the org, or a product or business leader aiming to harness the power of design, this panel offers essential insights for achieving alignment and driving significant business outcomes.

Rima Campbell
Rima Campbell

VP, Experience Research & Strategy

UserTesting

UserTesting
 
Fahad Osmani
Fahad Osmani

@fosmani

Head of Design

Splunk

Splunk
 
Jim Morris
Jim Morris

Founder

Product Discovery Group

Product Discovery Group
 

UXDX USA 2024

17 May 2024

In-Person Ticket Only
Continuous Discovery
Stage 2

Rima will guide participants through a riveting discussion into the transformative power of UX research. This session will focus on the strategic implementation of UX research methodologies to achieve significant business objectives, including executive buy-in, increased revenue, and enhanced customer satisfaction.
Participants will have the opportunity to engage in hands-on discussion designed to simulate the process of identifying key business metrics, conducting impactful user research, and translating findings into actionable design improvements. Rima and the audience will share and debate challenges and insights for navigating the challenges of aligning UX goals with business KPIs to obtain robust data that drives design decisions.
Key takeaways to discuss include:

  • Strategies for securing executive support for UX initiatives
  • Techniques for measuring and demonstrating the business impact of UX research
  • Best practices for conducting user research that translates into meaningful design improvements
  • Skills to articulate the value of UX research in business terms, enhancing your role as a UX leader
Rima Campbell
Rima Campbell

VP, Experience Research & Strategy

UserTesting

UserTesting
 

Past Talks

Continuous Discovery
Main Stage

The need for organizations to make more user-centered decisions, means that research is less mission critical than making sure company-wide insights are gathered. Our panelists will discuss what productive, responsible, and effective research democratization looks like today including how:

  • Cross-functional teams can apply research
  • Researchers can facilitate insights between users, product and marketing teams to be more effective
  • Undemocratising research, is the time vs value delivered worth it to the organization?
Rima Campbell
Rima Campbell

VP, Experience Research & Strategy

UserTesting

UserTesting
 
Jessa Parette
Jessa Parette

@jessaparette

Senior Director of Design Strategy, Research & Systems

Capital One

Capital One
 
Erin Howard
Erin Howard

Executive Director, Product and Design

Charles River Laboratories

Charles River Laboratories
 
Kendall Avery
Kendall Avery

Lead Researcher, Rider Experience

Uber

Uber