Jim Morris

Jim Morris

Founder

Product Discovery Group

Product Discovery Group

Jim coaches Product leaders and teams in early stage startups, tech companies and Fortune 100 corporations. He is a Silicon Valley veteran having sold a company and gone IPO along with some false starts.

He graduated from Stanford University with a BS in Computer Science and currently lectures in Product Management at the University of California at Berkeley.

Upcoming Talks

UXDX USA 2024

15 May 2024

Workshop Ticket Only
Continuous Design
Main Stage

Has your Product team created a “pixel perfect” design before even talking to users? Does your team fall in love with ideas too quickly? Find out how to use a Design to Learn approach to create “realistic enough” experiences that are meant to learn from users, not persuade them. Build better prototypes and get your ideas in front of customers faster. As you design and validate ideas using the Design to Learn approach, you’ll assemble a world-changing user experience one success at a time.

Key Takeaways:

  • Most features fail to deliver the expected value - how can we minimise this risk?
  • Change a design culture from perfection to speed
  • Learn to talk to users sooner in the design process
  • Focus on the four essential components of a prototype experiment
  • Stimulate innovation by testing a variety of solutions (take risk!)
  • Conduct shorter interviews that are quicker to analyze and yield better feedback
Jim Morris
Jim Morris

Founder

Product Discovery Group

Product Discovery Group
 

UXDX USA 2024

16 May 2024

Continuous Discovery
Main Stage

The panel explores the significant challenges that UX and product professionals face, particularly in securing executive buy-in for user research and what non-UX executives are looking to see. It delves into the importance of aligning UX strategies with business objectives, demonstrating the tangible impact of user experience on key performance indicators, and leveraging design-driven growth for competitive advantage.

Each person shares their journey and thinking in building a robust UX research operation within a large corporation, emphasizing the critical role of data in demonstrating the business value of UX efforts. The discussion includes practical advice on measuring and presenting UX outcomes to align with executive priorities, the importance of continuous iteration, data-driven design decisions, and integrating UX research throughout the product development lifecycle.

Whether you're a UX professional seeking to elevate your impact across the org, or a product or business leader aiming to harness the power of design, this panel offers essential insights for achieving alignment and driving significant business outcomes.

Rima Campbell
Rima Campbell

VP, Experience Research & Strategy

UserTesting

UserTesting
 
Fahad Osmani
Fahad Osmani

@fosmani

Head of Design

Splunk

Splunk
 
Jim Morris
Jim Morris

Founder

Product Discovery Group

Product Discovery Group
 

Past Talks

Continuous Discovery
Main Stage

There's no point creating something that no one wants...yet, many teams skip doing Product Discovery with customers. I explain how to take smart risks during Discovery that can extract deeper insights from users. The focus is on concrete tips to craft and design experiments that make for more actionable user interviews that are quicker to deploy and analyze.

Jim Morris
Jim Morris

Founder

Product Discovery Group

Product Discovery Group