UXDX Community:Driving Success with UX, Generalist Design skills, and an Engineering Culture

For UX professionals, gaining executive buy-in is crucial for successful user research implementation. This talk explores the challenges and solutions, focusing on how to translate UX research into a language executives understand: business impact.

Here's what you'll learn from Rima:

- Why executives struggle to see the value of UX research
- The secret sauce of design-driven organizations: measuring UX performance and tying it to key business metrics (KPIs).
- A practical framework for building a UX measurement program that gets executives on board.
- Real-world examples of companies using UX metrics to drive prioritization, demonstrate progress, and secure investment

Are your engineers feeling disconnected from their product? Have you had trouble getting your engineering teams closer to the discovery process? Discover actionable ways to leverage your existing user research teams and/or cultivate research practices to help build user advocates and bring engineering voices in ideation spaces.

This exploration delves into the liberation that comes with being a Generalist Designer, affording you the unique ability to navigate and choose your preferred career path. With a diverse skillset at your disposal, you gain the flexibility to seamlessly transition between contract, full-time, or freelance opportunities.