How UX Measurement Wins Over Executives


How UX Measurement Wins Over Executives

Continuous Design
UXDX Community: Driving Success with UX, Generalist Design skills, and an Engineering Culture 2024

For UX professionals, gaining executive buy-in is crucial for successful user research implementation. This talk explores the challenges and solutions, focusing on how to translate UX research into a language executives understand: business impact.

Here's what you'll learn from Rima:

- Why executives struggle to see the value of UX research
- The secret sauce of design-driven organizations: measuring UX performance and tying it to key business metrics (KPIs).
- A practical framework for building a UX measurement program that gets executives on board.
- Real-world examples of companies using UX metrics to drive prioritization, demonstrate progress, and secure investment

Rima Campbell

Rima Campbell, VP, Experience Research & Strategy,UserTesting