As a design and research leader, Jessa Parette seeks to build intentional experiences and visionary teams. Her career expands over several industries including banking, retail, nonprofits and higher education. Jessa worked her way from an entry level designer to becoming the youngest Head of Design for all of Walmart’s associate digital experience, leading both design and research for national and international products. In her current position as Head of Design Strategy, Systems and Research for Capital One’s auto finance, she builds and leads teams to change banking for good.
The need for organizations to make more user-centered decisions, means that research is less mission critical than making sure company-wide insights are gathered. Our panelists will discuss what productive, responsible, and effective research democratization looks like today including how:
- Cross-functional teams can apply research
- Researchers can facilitate insights between users, product and marketing teams to be more effective
- Undemocratising research, is the time vs value delivered worth it to the organization?
Measuring design experience and design quality is not easy, but as design's role becomes more blended with technology and business results, the tactical ability to build design's database of measurability is crucial.
Here, I would like to present practical, data-based frameworks that provide a differentiation in measuring subjective versus objective aspects of user experience at scale. Design leaders must prepare for the next frontier of maturity in scaling design teams, and data is part of that adventure.
How to measure the impact of design
Quantifying the impact of design is often reactionary, with designers scrambling to justify decisions. By being intentional about your design factors, criteria and metrics you can more accurately assess your performance.