Jessa Parette

Jessa Parette

Senior Director of Design Strategy, Research & Systems

Capital One

Capital One

As a design and research leader, Jessa Parette seeks to build intentional experiences and visionary teams. Her career expands over several industries including banking, retail, nonprofits and higher education. Jessa worked her way from an entry level designer to becoming the youngest Head of Design for all of Walmart’s associate digital experience, leading both design and research for national and international products. In her current position as Head of Design Strategy, Systems and Research for Capital One’s auto finance, she builds and leads teams to change banking for good.

Past Talks

Continuous Discovery

The need for organizations to make more user-centered decisions, means that research is less mission critical than making sure company-wide insights are gathered. Our panelists will discuss what productive, responsible, and effective research democratization looks like today including how:

  • Cross-functional teams can apply research
  • Researchers can facilitate insights between users, product and marketing teams to be more effective
  • Undemocratising research, is the time vs value delivered worth it to the organization?
Rima  Campbell
Rima Campbell

VP, Research Partner

UserZoom

UserZoom
 
Jessa Parette
Jessa Parette

Senior Director of Design Strategy, Research & Systems

Capital One

Capital One
 
Erin Howard
Erin Howard

Senior Director, Experience Design

Charles River Laboratories

Charles River Laboratories
 
Kendall Avery
Kendall Avery

Lead Researcher, Rider Experience

Uber

Uber
 
Product Direction

Measuring design experience and design quality is not easy, but as design's role becomes more blended with technology and business results, the tactical ability to build design's database of measurability is crucial.
Here, I would like to present practical, data-based frameworks that provide a differentiation in measuring subjective versus objective aspects of user experience at scale. Design leaders must prepare for the next frontier of maturity in scaling design teams, and data is part of that adventure.

Jessa Parette
Jessa Parette

Senior Director of Design Strategy, Research & Systems

Capital One

Capital One