Dynamic and visionary User Experience (UX) Strategist, with 20 years of expertise in driving user-centric design and research initiatives. Passionate about leveraging UX to boost customer acquisition cost efficiency, increase lifetime value, and enhance monthly recurring revenue and annual recurring revenue. My approach is data-driven, focusing on reducing churn rates and optimizing gross margins through customer-centric strategies.
As a proven leader in the UX field, I have a track record of building and leading cross-functional teams to achieve remarkable user experience transformations. My tenure at UserZoom and Citi has honed my skills in user research, customer insights, and strategic UX deployment. I am committed to mentoring emerging UX talent and driving impactful change in the digital landscape.
Past Talks
16 May 2024
The panel explores the significant challenges that UX and product professionals face, particularly in securing executive buy-in for user research and what non-UX executives are looking to see. It delves into the importance of aligning UX strategies with business objectives, demonstrating the tangible impact of user experience on key performance indicators, and leveraging design-driven growth for competitive advantage.
Each person shares their journey and thinking in building a robust UX research operation within a large corporation, emphasizing the critical role of data in demonstrating the business value of UX efforts. The discussion includes practical advice on measuring and presenting UX outcomes to align with executive priorities, the importance of continuous iteration, data-driven design decisions, and integrating UX research throughout the product development lifecycle.
Whether you're a UX professional seeking to elevate your impact across the org, or a product or business leader aiming to harness the power of design, this panel offers essential insights for achieving alignment and driving significant business outcomes.
For UX professionals, gaining executive buy-in is crucial for successful user research implementation. This talk explores the challenges and solutions, focusing on how to translate UX research into a language executives understand: business impact.
Here's what you'll learn from Rima:
- Why executives struggle to see the value of UX research
- The secret sauce of design-driven organizations: measuring UX performance and tying it to key business metrics (KPIs).
- A practical framework for building a UX measurement program that gets executives on board.
- Real-world examples of companies using UX metrics to drive prioritization, demonstrate progress, and secure investment
25 May 2022
The need for organizations to make more user-centered decisions, means that research is less mission critical than making sure company-wide insights are gathered. Our panelists will discuss what productive, responsible, and effective research democratization looks like today including how:
- Cross-functional teams can apply research
- Researchers can facilitate insights between users, product and marketing teams to be more effective
- Undemocratising research, is the time vs value delivered worth it to the organization?
