Mall Allpere

Mall Allpere — UX Design Leader at Swedbank. Talks and sessions delivered at UXDX.

Mall Allpere

Mall Allpere

UX Design Leader

SwedbankSwedbank

Mall Allpere has more than 20 years of experience in leading, growing and scaling UX Design organisations in large corporations such as Electrolux, Telia and Swedbank.
She is passionate about creating better business and brand experiences through customer centricity, by empowering designers and fertilising the ground for great cross functional cooperation.
With a solid design UX background, as alumni and tutor from Umeå Institute of design, she currently focuses on design strategy and design system implementation at a groupwide CX center of excellence at Swedbank.

Past talks

3 talks · 2 events
2021
UXDX EMEAOct 2021

Customer Journeys As A Tool For Cross-Functional Product Innovation

How we turned the customer journey map into a focal point for cross functional collaboration for product innovation generation, product and technology planning and commercial launch. In this session, Mall will talk through her experiences on how she has used customer journey and service blueprint mapping to shift cross functional teams around shared idea generation, product planning, backend renewal planning and overall product innovation. She will touch on how she has used the customer journey map as a; - Process for business design - Starting point for the backlog planning, for service planning and commercial launch; and - Tool to coordinate complex service design coordination and the project status across a large organisation

Mall AllpereMall Allpere
2020
UXDX EuropeOct 2020

How To Get To Your Customers Underlying Needs?

This interactive session will look at how to understand your customers needs by learning their patterns and behaviours. Once you've gotten insights to this, how do you put them into action. Join the conversation, share your insights and probe the speakers on the elements of their talks that left you wanting more.

Kate MartynovaKate MartynovaGianni CliffordGianni CliffordMall AllpereMall AllpereLouis WilkinsonLouis Wilkinson

Paving The Way For A Mature Customer Centric Culture At Swedbank

The banking industry is currently undergoing a step change in customer expectations. In this talk, Mall will outline how Swedbank is meeting these increased expectations by adapting the learnings from global studies about the "business value of design". - How to increase the customer satisfaction - How the team can create holistic experiences

Mall AllpereMall Allpere