Mall Allpere

Mall Allpere

UX Design Leader

Swedbank

Swedbank

Mall Allpere has more than 20 years of experience in leading, growing and scaling UX Design organisations in large corporations such as Electrolux, Telia and Swedbank.
She is passionate about creating better business and brand experiences through customer centricity, by empowering designers and fertilising the ground for great cross functional cooperation.
With a solid design UX background, as alumni and tutor from Umeå Institute of design, she currently focuses on design strategy and design system implementation at a groupwide CX center of excellence at Swedbank.

Past Talks

Continuous Discovery

There are many techniques and methodologies used by UX designers as they create great experiences for users. From UX Value Proposition, Stakeholder Interviews, Cultural Probes all come to mind. But how do you know what will work best for you, your team and even your user? How do you know when it's time to ditch the methodology and move forward?
Moderated by Justyna Belkevic, this panel discusses all that and more for what promises to be a captivating debate!

Alina Magowska
Alina Magowska

Head of UX Research and UX Analytics

Allegro

Allegro
 
Justyna Belkevic
Justyna Belkevic

Senior UX Researcher

GSK

GSK
 
Vanessa Ko
Vanessa Ko

Lead User Researcher

Just Eat Takeaway.com

 Just Eat Takeaway.com
 
Mall Allpere
Mall Allpere

UX Design Leader

Swedbank

Swedbank
 
Continuous Discovery

How we turned the customer journey map into a focal point for cross functional collaboration for product innovation generation, product and technology planning and commercial launch.
In this session, Mall will talk through her experiences on how she has used customer journey and service blueprint mapping to shift cross functional teams around shared idea generation, product planning, backend renewal planning and overall product innovation.
She will touch on how she has used the customer journey map as a;

  • Process for business design
  • Starting point for the backlog planning, for service planning and commercial launch; and
  • Tool to coordinate complex service design coordination and the project status across a large organisation
Mall Allpere
Mall Allpere

UX Design Leader

Swedbank

Swedbank
 

This interactive session will look at how to understand your customers needs by learning their patterns and behaviours. Once you've gotten insights to this, how do you put them into action.
Join the conversation, share your insights and probe the speakers on the elements of their talks that left you wanting more.

Louis Wilkinson
Louis Wilkinson

Senior Project Manager - UX Researcher

Testbirds

Testbirds
 
Mall Allpere
Mall Allpere

UX Design Leader

Swedbank

Swedbank
 
Kate Martynova
Kate Martynova

Head of Customer Insights

Preply

Preply
 
Gianni Clifford
Gianni Clifford

Product Design Manager

Zendesk

Zendesk