Customer Journeys As A Tool For Cross-Functional Product Innovation

How we turned the customer journey map into a focal point for cross functional collaboration for product innovation generation, product and technology planning and commercial launch.
In this session, Mall will talk through her experiences on how she has used customer journey and service blueprint mapping to shift cross functional teams around shared idea generation, product planning, backend renewal planning and overall product innovation.
She will touch on how she has used the customer journey map as a;

• Process for business design
• Starting point for the backlog planning, for service planning and commercial launch; and
• Tool to coordinate complex service design coordination and the project status across a large organisation