Alina is a Head of UX Research and Analytics at Allegro - one of the largest E-Commerce players in CEE. She has a background in Psychology, graduated MBA program and for the past decade she worked in the field of Technology.
At Allegro, Alina leads and grows a team that works on a wide variety of products and services to drive impact and build the most memorable experiences for customers. Prior to this, her attention was on leading design projects for top brands in Poland (Play, Amica, Meble Vox, SWPS University) as a Cognitive researcher.
She is excited to share her story of how to buy-in through data and metrics.
As the largest marketplace in the region, Allegro is one of Poland's most distinguishable brands. With millions of users, how did Allegro establish a strong foothold in the region against the marketplace giants?
In this session, learn how Alina and her team use data and analytics to create a UX strategy that allows their business to scale and grow in such a competitive market. She will touch on:
- How a localised approach to UX has created loyal users
- How to embed UX in your product development
- How to take change as an opportunity for improvements for the team
In this interactive session, we ask the question, can both culture and process be intertwined to increase collaboration in teams?
Our speakers will talk through the different processes they have established within their own businesses that created a collaborative culture within their product teams. Learn what works best for Alina and Piotr including:
- Documentation and language alignment
- Finding the right tools