Alina is a Head of UX Research and Analytics at Allegro - one of the largest E-Commerce players in CEE. She has a background in Psychology, graduated MBA program and for the past decade she worked in the field of Technology.
At Allegro, Alina leads and grows a team that works on a wide variety of products and services to drive impact and build the most memorable experiences for customers. Prior to this, her attention was on leading design projects for top brands in Poland (Play, Amica, Meble Vox, SWPS University) as a Cognitive researcher.
She is excited to share her story of how to buy-in through data and metrics.
There are many techniques and methodologies used by UX designers as they create great experiences for users. From UX Value Proposition, Stakeholder Interviews, Cultural Probes all come to mind. But how do you know what will work best for you, your team and even your user? How do you know when it's time to ditch the methodology and move forward?
Moderated by Justyna Belkevic, this panel discusses all that and more for what promises to be a captivating debate!
We've all heard it. The best UX research method is the mixed-method. By combining both qualitative and quantitative data the better you can understand your users. Is there such thing as too much data?
In this session, Alina will talk through how to manage your user insights to tangible actions and plan for your team. She will talk through:
- How in Allegro user insights is collated through research, big data and behavioural sciences but what happens next;
- How to prioritise your data/insights;
- What challenges can you encounter and how to solve them; and
- What best practices she uses to ensure the team is aligned in understanding these insights.
In this interactive session, we ask the question, can both culture and process be intertwined to increase collaboration in teams?
Our speakers will talk through the different processes they have established within their own businesses that created a collaborative culture within their product teams. Learn what works best for Alina and Piotr including:
- Documentation and language alignment
- Finding the right tools