Alberta Soranzo

Alberta Soranzo

VP, Global Customer Experience

Sage

Sage

Alberta is a senior design and organizational transformation executive, with a deep specialism in service design, systems thinking, agile and customer experience. She focuses on transforming organization to support design and delivery of future-friendly, end-to-end service experiences that are insight-led and unlock value for customers and businesses.

Past Talks

UXDX EMEA 2023

11 October 2023

Enabling the Team
Discovery Stage

In a world driven by digital innovation, companies are scrambling to adapt and evolve, propelling digital transformation from a buzzword to an operational imperative. However, 70% of these ambitious projects falter before reaching their full potential. The culprit? Not the cutting-edge technology itself, but the overlooked challenges of organizational culture and behavior.
Join us for an incisive panel discussion that explores the intricate dynamics behind these high-stakes failures. We will dissect the crucial, yet often disregarded, roles that corporate culture, behavioural patterns, and multi-level operational shifts play in the success or derailment of digital transformations.

Sudev Balakrishnan
Sudev Balakrishnan

Chief Product Officer

Worldpay from FIS

Worldpay from FIS
 
Kasey Canlas
Kasey Canlas

UX Research Operations Manager

Genesys

Genesys
 
Alberta Soranzo
Alberta Soranzo

@albertatrebla

VP, Global Customer Experience

Sage

Sage
 
Adrian Trenaman
Adrian Trenaman

Engineering Director

Google

Google
 

13 October 2022

Enabling the Team
Main Stage

Learning about the latest and greatest techniques are great. But what really matters is how you get those changes implemented in your companies. This panel will discuss the main tactics for demonstrating the value of process improvements as well as tips on how to get buy-in at both a senior stakeholder level as well as within the product development teams.

Muriel Naim
Muriel Naim

Vice President of Design & UX

Fabric

Fabric
 
Alberta Soranzo
Alberta Soranzo

@albertatrebla

VP, Global Customer Experience

Sage

Sage
 
Mike Brown
Mike Brown

Head of Design

Reed UK

Reed UK
 
Noah Levin
Noah Levin

@nlevin

Product Design Director

Figma

Figma