Alberta Soranzo

Alberta Soranzo

Group Head Of Customer Experience

Vodafone

Vodafone

Alberta is a senior design and organizational transformation executive, with a deep specialism in service design, systems thinking, agile and customer experience. She focuses on transforming organization to support design and delivery of future-friendly, end-to-end service experiences that are insight-led and unlock value for customers and businesses.

Past Talks

UXDX EMEA 2022

13 October 2022

Enabling the Team

Learning about the latest and greatest techniques are great. But what really matters is how you get those changes implemented in your companies. This panel will discuss the main tactics for demonstrating the value of process improvements as well as tips on how to get buy-in at both a senior stakeholder level as well as within the product development teams.

Alberta Soranzo
Alberta Soranzo

Group Head Of Customer Experience

Vodafone

Vodafone
 
Mike Brown
Mike Brown

Head of Design

Reed UK

Reed UK
 
Muriel Naim
Muriel Naim

Vice President of Design & UX

Fabric

Fabric
 
Noah Levin
Noah Levin

Product Design Director

Figma

Figma
 

UXDX EMEA 2022

10 October 2022

Enabling the Team

Modern transformations often follow management models that are rooted from the industrial revolution era that no longer fit our current ways of working and change. But how can you ensure a transformational change that results in tangible outcomes, internally and externally for your business?
In this session, Alberta will share learnings from her experience on how to design change within your organisations that starts from within. You will walk away with:

  • an understanding of the psychology of transformation and decision making;
  • recognising the importance of culture and setting the conditions to ensure its success;
  • learning how to organise your people and leverage home-grown talent; and
  • adopting your leadership style and current approach
Alberta Soranzo
Alberta Soranzo

Group Head Of Customer Experience

Vodafone

Vodafone