Muriel Naim is fabric's VP of Design, UX & Research, also serving on the boards of WNW & Inside Out's Creative leadership forums. She has over 13 years of versatile experience in everything UX, Research, Design Systems, Product Design, and all the in-betweens. Hailing from Tel Aviv's vivid Startup environment, Muriel built up and spearheaded design organizations from 0 to 60+ talents across different platforms and sectors. She established and led design teams both in scrappy startup environments (such as Sisense, HopSkipDrive, and GoTvo), large corporations (as Head of UXA @Disney, Head of UX & Research @Walmart Labs, and others), and digital agencies (Saatchi & Saatchi & 72AndSunny). She believes in direct communications, challenging her teams constantly, and always leading with empathy and passion.
There are many things that designers are responsible for: crafting prototypes, incorporating feedback, and rushing to "feed" developers. As a result, the critical analysis and investigation of the best solutions often get skipped. Muriel will share how she designed a new Way Of Working for her design and UX teams at Disney, ABC, and Walmart Labs. She'll take you through her practical steps to:
- develop a solution that ticks the boxes of corporate policies
- getting senior buy-in for implementing the changes
- enhancing designers' soft skills to make their work more impactful
Learning about the latest and greatest techniques are great. But what really matters is how you get those changes implemented in your companies. This panel will discuss the main tactics for demonstrating the value of process improvements as well as tips on how to get buy-in at both a senior stakeholder level as well as within the product development teams.