Digital Transformation Detours: Unpacking the Organizational Hurdles Behind the 70% Failure Rate.

Panel

Digital Transformation Detours: Unpacking the Organizational Hurdles Behind the 70% Failure Rate.

Enabling the Team
UXDX EMEA 2023

In a world driven by digital innovation, companies are scrambling to adapt and evolve, propelling digital transformation from a buzzword to an operational imperative. However, 70% of these ambitious projects falter before reaching their full potential. The culprit? Not the cutting-edge technology itself, but the overlooked challenges of organizational culture and behavior.
Join us for an incisive panel discussion that explores the intricate dynamics behind these high-stakes failures. We will dissect the crucial, yet often disregarded, roles that corporate culture, behavioural patterns, and multi-level operational shifts play in the success or derailment of digital transformations.

Kasey Canlas

Kasey Canlas, UX Research Operations Manager,Genesys

Sudev Balakrishnan

Sudev Balakrishnan, Chief Product Officer,Worldpay from FIS

Alberta Soranzo

Alberta Soranzo, VP, Global Customer Experience,Sage

Adrian Trenaman

Adrian Trenaman, Engineering Director,Google