There's a reason why captains of Olympic teams are so in demand as team management public speakers and performance coaches. They know what it takes to put cohesive, coordinated high performing teams together and how to get the best out of them.
Forming and coaching a high performing design team is very much like forming and managing an elite hockey or football team, you need to make sure you hire all sorts of players with different but complementary skills and train them to work as a unit without losing their uniqueness.
Paul has years of experience forming and managing elite design teams and there are a few principles he can teach you that'll help you to do it too.
A lot of organisations are business centric - focusing on profit and revenue. But that isn't how customers think - they care about the jobs they are trying to do and the problems they are facing. In this panel, we will discuss the techniques people use to balance different needs and demands of stakeholders at all levels of product development.