Balancing Business, User and Product Priorities

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Knowledge / Inspiration

Balancing Business, User and Product Priorities

Product Direction
UXDX EMEA 2022

A lot of organisations are business centric - focusing on profit and revenue. But that isn't how customers think - they care about the jobs they are trying to do and the problems they are facing. In this panel, we will discuss the techniques people use to balance different needs and demands of stakeholders at all levels of product development.