Ruben de Boer

Head of CRO & UX

Sanoma

Sanoma

With a great passion for human behavior and research, Ruben works on conversion optimization and usability every single day. In addition to his role as Manager Conversion Optimization & Usability at Sanoma, he is developing online courses and is in the final phase of his book on psychology and conversion optimization.

Past Talks

Ideate, Validate and Design

With a great passion for human behavior and research, Ruben works on conversion optimisation and usability every single day. In this talk Ruben de Boer, Head of CRO & UX at Sanoma looks at the formula for conversion optimisation and usability at Sanoma.

Ruben de Boer

Head of CRO & UX

Sanoma