A Formula For An Experiment Driven Culture
Talk
A Formula For An Experiment Driven Culture
Continuous Design
With a great passion for human behavior and research, Ruben works on conversion optimisation and usability every single day. In this talk Ruben de Boer, Head of CRO & UX at Sanoma looks at the formula for conversion optimisation and usability at Sanoma.
![Ruben de Boer](https://storage.googleapis.com/uxdx-profile_pictures-50/9137eb3a-c3b4-4707-83bf-2567c4dd49e9.png)
Ruben de Boer, Lead Conversion Manager / Consultant,Online Dialogue