Ruben de Boer
Lead Conversion Manager / Consultant
Online Dialogue
With a great passion for human behavior and research, Ruben works on conversion optimization and usability every single day. In addition to his role as Manager Conversion Optimization & Usability at Sanoma, he is developing online courses and is in the final phase of his book on psychology and conversion optimization.
Past Talks
Working on continuous product optimization, we strive for an experimentation- and validation-driven culture. To be successful at this, it is essential to understand that your job is more than just running A/B tests and conducting (UX) research. A large proportion of your work should be dedicated to change management and enabling others. However, changing and motivating others is hard.
In his presentation, Ruben will discuss the importance of change management, guided by an understandable model you can start using today. He will explain the model step-by-step, using the knowledge you already have. You will find many examples of things you should and should not do to cultivate a culture of experimentation in your organization.
20 March 2019
With a great passion for human behavior and research, Ruben works on conversion optimisation and usability every single day. In this talk Ruben de Boer, Head of CRO & UX at Sanoma looks at the formula for conversion optimisation and usability at Sanoma.