Kasey Canlas established and currently leads UX Research Operations for a 100+ team of UX designers and researchers at Genesys. Previously she established UX Research Operations at McGraw-Hill. With 9+ years of operations in B2B and B2C, Kasey values her partnerships across the company’s business organizations for their specialized knowledge who helped contribute to the research team’s maturity.
Past Talks
17 May 2024
Kasey's talk focuses on the pivotal role of strategic collaboration in UX research, emphasizing the need for intra-company cooperation. She delves into the art of collaboration, not only within the UX team, but extending these efforts to other departments to demonstrate how such partnerships can significantly elevate research quality. Kasey shares her experience forming internal alliances with diverse teams in Genesys and McGraw-Hill – Legal, Data Privacy, Sales, Project Management, Development, and more. She will illustrate how aligning with different departmental goals can boost participant recruitment, strengthen customer relationships, and improve overall productivity. This talk offers practical guidance to identify and collaborate with similar allies in any organization and invaluable insights for companies looking to enhance their UX research through strategic internal collaboration, making this talk a must-watch for professionals aiming to optimize their UX strategies.
12 October 2023
Culture eats strategy for breakfast! But what exactly is a company's culture, how does it influence how you get things done and how do you go about influencing the company culture to enable better product development?
Join this forum to discuss different culture types and the techniques that people use to influence change.
11 October 2023
In a world driven by digital innovation, companies are scrambling to adapt and evolve, propelling digital transformation from a buzzword to an operational imperative. However, 70% of these ambitious projects falter before reaching their full potential. The culprit? Not the cutting-edge technology itself, but the overlooked challenges of organizational culture and behavior.
Join us for an incisive panel discussion that explores the intricate dynamics behind these high-stakes failures. We will dissect the crucial, yet often disregarded, roles that corporate culture, behavioural patterns, and multi-level operational shifts play in the success or derailment of digital transformations.
