Alex is a CEO with a proven track record in building high-performing teams and culture.
With a 20-year track record of growing and scaling businesses, he is committed to driving technical excellence, digital transformation, and world-class delivery. As a leader, he has built teams focused on people, culture, continuous improvement, and innovation to help drive growth.
Upcoming Talks
10 October 2024
Continuous Design
Discovery Stage
Should UX designers prioritise designing solutions for the ever-changing future (Design for Tomorrow) or focus on delivering practical solutions with immediate benefits (Design for Today)?
The Combatants:
- Futurism Champion: A believer in using futurism to create innovative solutions that address long-term challenges.
- Pragmatism Champion: An advocate for UX in creating practical solutions that deliver clear and measurable business benefits.
The Format:
- Each participant will outline their core arguments for Design for Tomorrow or Design for Today
- The debate will be divided into three rounds, each focusing on a key point of contention
- Market Readiness: Can futuristic designs find a market, or are they destined to be before their time?
- Practicality vs. Investment: Do the costs of deep futurism outweigh the potential benefits?
- Agility vs. Vision: Can a long-term vision hinder an organization's ability to adapt to change?
- Moderator Q&A: The moderator will pose questions to each debater, allowing them to delve deeper into their positions and address each other's arguments
- Closing Statements: Each participant will summarize their key takeaways and offer a final perspective on the future of UX design
