Driving Transformational Business Results: The Role of Design Across the Org

Join Daniela Jorge, Chief Design Officer at Capital One, as she dives into the transformative journey of building world-class design organizations at some of the world's most iconic brands, including how today, design is helping drive meaningful value for both Capital One and its 100+ million customers. Daniela will share insights into aligning design initiatives with broader organizational strategies. This session will explore how design intersects with business-critical functions, ensuring a cohesive approach to product development and organizational growth that is customer-backed and grounded in business priorities.
Key Discussion Points:
Understanding the strategic role of design in product development
Aligning design initiatives with company-wide business goals
Leveraging UX and design to drive business transformation
Examples of successful design integration throughout Daniela's career and up to now - what’s worked and what hasn’t
Best practices for creating a unified design strategy that resonates across the organization