Agenda

Summarising 2 years of work in 30 minutes, Luca will introduce you to his vision of Microfrotnend architecture. Luca is Chief Architect at DAZN - the Netflix of sport. Luca will discuss from monolith to micro. What is a Microfrontend. The principles of Microfrontend and the technical implementations.

Adding features to hardware and software products is not very difficult. Adding what people see as actual, sustained benefits is harder--and much more valuable.
User research, when done in a thoughtful, curious, and creative manner, helps our teams learn about what truly matters to people, and what their hopes and challenges are. From there we develop important insights that guide our designs-the opportunities we see for us to help people achieve their goals by the solutions we conceive and create.
We know it's essential to meet people where they are in their health, wellness, and fitness journey. It's equally important to create a flexible and compelling ecosystem, to keep people engaged, and be continuously helpful as they make progress. 
In this session, we'll review how insights guided the design of our newest and best-selling product to date, along with new experiences like female health tracking.
At Fitbit, we see our jobs as helping people be healthier, and to actually improve their lives through sustained behavior change. Powerful stuff.

Setup decisions: Planning your Agile architecture (Cloud migration path, platform choice, microservices/container architecture)... Before you know everything about your product, how are you supposed to set it up

Why would a major Las Vegas hotel consistently have a room service waiting time of 1.5 hours? Why would a major airline consistently have delays that torment a well-known design and usability consultant based in Boston? Why would a major financial services company try and cross-sell a credit card when a customer is in the middle of the highway reporting a car accident?
What we've got here is a failure to communicate. Businesses are complex, with thousands of people, processes, business rules, systems, and products all impacting thousands of touchpoints that millions of customers interact with. If left unmanaged this complexity can be disastrous for the customer.
An organisation's biggest asset is its employees, the way they work, communicate, and collaborate. This system needs designing just as much, if not more so, than the customer-facing experiences we spend most of our time on. It's time we turned our talents inward and designed ourselves.
The concept of Enterprise Architecture has been around since the 80's. Management consultancies like Accenture have made it a staple offering and books have been written about it. Unfortunately, they're all wrong, or rather missing one key component.
In this example-filled, thought-provoking session the audience will be challenged to think about their organisations differently, introduced to the missing component, and given a framework and language for effecting a cultural change amongst their business and technology partners.

• Understanding the customer and their needs
• Mitigating product roadmap risks from the outset
• Rapid conceptualisation: Ensuring you have the right processes in place for building and scaling at speed
• Aligning engineering, marketing and sales teams

Tom discusses is a PWA and what does it mean to people. He'll discuss why a PWA is, or should be, a website that progressively emulates apps. It's discoverable, app like interactins, linkable, safe, fresh and responsive.

Scott Riseborough, Lead Software Developer in Test for Apperio will give an interesting analogy on the importance of testing and automation through his passion of beat-boxing

Tim will talk through embracing empathy and the view of Adyen around empathy.
He'll talk through the touch points of the customer and how UX fits into each stage of the customer journey in a technical, non-design driven organisation.
He also talks through the empathy of internal teams and stakeholders, in particular how a designer integrates better with the dev team.

• The mechanics behind the process;
• Trial and error; how we got to our approach and why
• How we shifted team thinking to roll out our problem solving techniques
• How to define your success metrics;

What is complexity?
• History of complexity ( Backend, Backend to frontend, Frontend and back again )
• Microservices curse ( how the frontend start aggregating )
• GraphQL aggregating
• Microfrontends approach ( break down complexity )
• Serverless to rescue ( reduce complexity )

Vision to execution: How do you fill those gaps between the execution and make sure you're still aligned with the strategy. Many faces of the prototyping tools.

Understanding the Data Enabled Design team, part of Philips Design. This new competence team aims at making data and artificial intelligence part of the creative process and deliver on meaningful propositions that encompass data and AI. In this session Eva will elaborate on the need for this competence; the needed skills, expertise of designers and collaborations with data scientist, analysts and developers; the methodologies and tools we develop; illustrated with examples.

Many of us in the design community pride ourselves on being tool builders, creating products that others can use to get things done. This is, at some level, the fundamental promise of all technology. Yet if we don't pay close enough attention, our own tools can sometimes get the better of us. Whether it's a team using a prescribed design process, or a company building software to be used by the entire planet, it turns out that these tools can be used in unintended ways. They can break, or grow out of control. And so our job as designers is not just to build things, but sometimes to recognise when we need to take them apart again. In this talk Emmet will discuss some lessons learned while growing the design team at Intercom, how that relates to the broader technology industry, and why building a process for everyone to follow is less important than building a culture that can upend it.

There is a lot of debate in the tech industry around building and managing remote teams. We've gathered different styles of companies from a large international to a completely remote team

• Paul Savage, COO, nearForm
• Vanessa Ferguson, Global VP - People & Experience, LiveTiles
• Shane Nolan - SVP Technology, Consumer & Business Services, IDA

In this funny and motivating talk, Brian goes through the difficulties of the visually impaired to navigate websites that aren't accessible to page readers. And advice for what to do when trying to improve your website functionality

Knowing when to ask for budget or how to get it is the work of developing justification, long hours of discussion, relentless persuasion, and often confusing and disappointing. In this process, we often forget how to apply human-centered design approach and mindset to make the budget process more effective and supportive. In this session, how investing and building a culture and capability of pre-visualization and rapid prototyping helps generate a demand for design capacity from business stakeholders while promoting a design-driven way of working in organization.

Next Games, founded in 2013 by design veterans from Rovio, Supercell and Disney, focuses on crafting visually impressive, highly engaging games Jasmin Dahncke, UX Designer, Next Games. Jasmin will talk about how in the product lifecycle, monitoring and UX are working in tandem with some good results.

My team is doing great. Where's everyone else?
Your Epic is my Feature
Anyone know why we're waiting so long for this API?
Should we use green or blue? Lets ask the Chief Product Officer
We need to get it right first time

In this discussion, Natalia and Paula discuss teamwork and metrics at Trimble.

Panelists:
Natalia Kaijalainen, Engineering Manager, Trimble
Paula Hellemaa, User Feedback Program Manager, Trimble

There are few enterprises in the world that might find it tougher to become Agile and build software rapidly than a large Government organisation such as the US Air Force. But that's exactly the challenge Adam is solving through the Kessel Run project. Adam and the team are currently averaging about four months (124 days) to get a technology product from an idea on a whiteboard to operational - a task that normally would take 8 years. In his inspiring talk, Adam will talk us through his approach to becoming agile including; The problem and complexity of becoming Agile in a government Waterfall environment  Dealing with constraints; Understanding that not everybody will (or wants to) get onboard with becoming Agile - how to get around it. The structure and approach taken: Successes and lessons to date.

Designing, developing, and delivering products that provide user and business value is hard; doing it at scale is even harder. Five Ps refers to Principles, People, Priorities, Process, and Product, a framework that enables you to lead teams and land successful products. Paolo currently leads the UX teams for YouTube's Video Ads business and was previously at companies like Netflix, Mercedes-Benz, and Microsoft Xbox. Hear how this framework enabled product innovation at some of the world's most respected brands. 

Nik talks through the ugly stepsister of the shiny new codebase - monolithic legacy systems. Topics discussed include how to work with an older framework that has a host of technology, resource and attrition issues.

Alice Newton-Rex, Chief Product Officer, WorldRemit discusses why it's important to focus less on building features and more on the outcome of the user you're building for.

Patch release process

• Understand the value stream map and deployment workflow at DICE
• Increasing effort upfront to reduce build time

Anna Sitnikova, Product Manager, iZettle discusses different types of managers and how to do prioritisation in product development

Collaboration between disciplines

• Broadening vision by considering different viewpoints
• Bringing the whole team to work together on one task at the same time
• Allowing an even distribution of knowledge, being more considerate of other disciplines
• Triggering discussion before becoming blockers and make the team more effective

Understand what serverless is, the current state, Azure functionality and how you can adapt to the cloud.

At UXDX, Ciaran O'Connell, Senior Director Engineering, Houghton Mifflin Harcourt discusses how infrastructure is provisioned. And overall, do individual teams have control or centralised?
Ciaran will also talk through how costs are managed across the organisation

From vision, strategy to stakeholder input, Rija will discuss a data driven approach not just to the product roadmap, but the milestones associated with your project and the business impact it's going to have.

Annmarie Kiddle, Head of UX, The Financial Times
- Executing a lean UX approach
- Challenges and opportunities to change mindsets
- Understanding growth metrics of change

Many good projects start their march towards failure right after launch. Even if you managed to build your MVP version of the product by following the best lean startup practices, it's very tempting to become backlog-driven and spend the next year implementing all the darling ideas that didn't make the cut to the first version.

Instead, you should be relentlessly focusing on the market and building what is most valuable. This talk shares real-life experiences on achieving that (and sometimes failing).

Documenting your long-term product vision while avoiding heavy upfront-design
Best practices for lean prototyping
How to craft smart hypotheses to test your assumptions
The two moments of truth for any service and how to systematically design for them
Customer journeys and story maps as a way of maintaining your roadmap

Zan Gilani, Product Manager at Duolingo talks through 3 things that are important to the Duolingo product team and how you can apply them to your product or the project you're working on. With 300 million users, Duolingo is the most downloaded educational app of all time

Reddit is home to the most authentic conversations on the internet. As of 2018, Reddit's popularity has surged to 330 million monthly active users in spite of a UX largely unchanged for a decade. This year, the company launched its first major redesign to make Reddit a more welcoming place for all. 
In his session, Chris Slowe, CTO and Founding Engineer of Reddit, will tell the story of how Reddit was built - and rebuilt - to enable its teams to scale rapidly and unveil its much-anticipated redesign. He will share the process and philosophy of Reddit's new UX, reflect on the community's feedback, and offer advice from developing and designing hand-in-hand with arguably the internet's most vocal, opinionated users.

Phil’s is known for being CTO & founder of Niantic Inc, creator of Google Earth & Pokemon GO, and his contributions to Gmail, Google Maps & Street View.

Before Niantic, Phil co-founded Keyhole, and led the development of Earthviewer which when acquired by Google in 2004, became Google Earth. Niantic was formed as a project within Google, but it went out on its own & became a startup in 2015.

Their objective is to use emerging technologies to enrich human experiences in the physical world. Pokemon GO is the company’s biggest success to date.

The augmented reality game is one of the most successful mobile-gaming apps to date as it grows closer to 1 billion downloads and over $1.2 billion in revenue.

But Niantic has no intention of slowing down, late last year, they secured $200 million in funding and announced a Harry Potter augmented reality game which is expected to release later this year. It is currently under active development and we may even have audio integrated into the A.R. experience.