Budgeting: The Art Of Show Vs. Tell


Budgeting: The Art Of Show Vs. Tell

Continuous Design

Knowing when to ask for budget or how to get it is the work of developing justification, long hours of discussion, relentless persuasion, and often confusing and disappointing. In this process, we often forget how to apply human-centered design approach and mindset to make the budget process more effective and supportive. In this session, how investing and building a culture and capability of pre-visualization and rapid prototyping helps generate a demand for design capacity from business stakeholders while promoting a design-driven way of working in organization.

Kevin Lee

Kevin Lee, Chief Product Officer (Korea),eBay